As Expway has successfully launched Mobile Broadcast services with major operators such as NTT DoCoMo, TRE Italia and others, we are often asked about the recommended practices for implementing LTE Broadcast in carriers’ networks.
We have now conducted a study on how LTE Broadcast can help operators generate more revenue.
British mobile network operator O2 UK has claimed that the uptake for its 4G offerings in the first year of service is double the level of use exhibited over its 3G network in the first twelve months. In making the claim, the cellco noted that almost a fifth of all mobile data used by its customers is now accessed via its 4G infrastructure, with a total of 5,400TB of 4G data having been carried over the O2 UK LTE network since it launched in August 2013.
Mobile video has had a troubled journey to say the least. Who remembers MediaFlo and DTH? One of the main problems has been coping with the vast amount of individual video stream requests over an already crowded mobile network. There was also the cost to subscribers, who are no longer offered unlimited data plans. Which is where LTE Broadcast comes in.
Russian service provider VimpelCom, which operates under the Beeline brand, has introduced adaptive streaming or Smooth Dynamic Bit-Rate Adaptation (SDBRA) on its mobile network, enabling it to increase the number of successful video views at peak times by 10%, according to the operator.
VimpelCom says it has introduced SDBRA in the cities of Nizhny Novgorod, Cheboksary, Yoshkar-Ola, Kazan, Saratov, Ulyanovsk, Penza, Saransk, Ulan-Ude, Irkutsk, Chita, Petropavlovsk-Kamchatsky, Blagoveshchensk and Khabarovsk, and will extend it to all parts of Russia by the end of this year.
The economics of the use of LTE technology for the large-scale distribution of TV services and as a possible replacement for current digital-terrestrial delivery are not clear and require further study, despite claims by the mobile industry that costs could be reduced by an efficient combination of unicast and eMBMS multicast technology.
Nokia Networks is pioneering the technology needed to efficiently use LTE for nationwide TV broadcasting. The company is working with a range of partners* in the world’s first field trial of wide-area TV broadcasting using a single LTE frequency within UHF spectrum. In a Single Frequency Network (SFN) all base stations use exactly the same frequency to transmit TV content, which maximizes the number of simultaneous TV channels broadcast over a large geographical area in a given amount of spectrum.
From a public relations perspective, it was a good plan: round up a handful of journalists, cram them in 4G LTE connected cars, and showcase OnStar's new network by using it to host teleconference interviews from the beach. A good plan, but one still subject to the follies of network connectivity. After spending several hours connected to GM's "Connected by OnStar 4G LTE" fleet of 2015 sedans, I can unequivocally say it's the best LTE experience I've ever had at 70 miles per hour -- but it's far from perfect.
A new report from The Diffusion Group (TDG), Mobile Video Apps: User Dimensions, finds that 49% of US adult broadband users engage some form of mobile video app at least once a month, with 17% engaging weekly and 16% daily.
According to Michael Greeson, TDG President and author of the new report, mobile video app engagement is inversely proportional to age — that is, the younger the consumer, the more likely they are to engage mobile video apps. For example, 63% of Late Millennials (18-24s) report using mobile video apps at least once a month, compared with 56% of Early Millennials (25-34s), 55% of 35-44s, and 41% of adult broadband users between the ages of 45 and 54.
Until recently, traditional TV players had brushed off the notion that digital will have a heavy impact on their business or market share. Honestly who could blame them, considering the platform continues to grow (even today), but the mistake in this thinking was not taking the shift in technology or viewer behaviors into account. The heavy up-tick in digital video options along with the introduction of smartphones and tablets has given consumers something they never had before with traditional television – a choice!
Ericsson and Polish telecom operator Polkomtel successfully carried out the first test of LTE Broadcast technology in Poland on August 30, streaming the opening game of the 2014 World Volleyball Championship between Poland and Serbia to 300 selected guests and journalists at Warsaw's National Stadium.
Reliance Jio Infocomm, the billionaire Mukesh Ambani promoted 4G telecom venture of Reliance Industries, is set to invest in LTE Broadcast technology to boost its video offerings, said a report by GSA.
The network division of Nokia, in Germany, is testing LTE (4G) spectrum over a Single Frequency Network (SFN) to see if European (DVB-T) broadcasters could extend their reach beyond televisions to millions of mobile devices without requiring any special kind of receiver. Instead of the television accessing the signals, cell phones and other mobile devices would serve as the receiver.
Verizon Wireless is quietly building a major business around tablets, one that could help the carrier maintain its leading position as rivals undercut its prices and overcome its LTE coverage advantage. Verizon's tablet strategy has become significantly clearer during the past several months, and it's definitely an important strategy.
And why is the efficient broadcast of video important? According to eMarketer, tablet users love to watch video on their tablets. The firm said tablet owners increased their daily video diet from 13 minutes in 2013 to 20 minutes this year. For smartphones, those numbers were just 9 minutes in 2013 and 13 minutes this year. "As a result of the increase in tablet video viewers, the time U.S. adults spend watching video on tablets is growing faster than on any other medium," eMarketer wrote.
Alcatel-Lucent's Bell labs is putting more muscle into its IP video business by establishing an "antenna" office in Cambridge, UK, to conduct research on real-time video delivery on various types of connected devices.
Shedding some light on its future plans involving the distribution of live video over its mobile network, Verizon Wireless plans to “go commercial” with an LTE multicast product as early as 2015, company CFO Fran Shammo said on the company’s second quarter earnings call on Tuesday.