The funds will be used to further the adoption of FastLane, Expway’s newly announced Ultimate Mobile CDN solution which optimizes data traffic between the telecom cells and the terminals using LTE Broadcast. In addition, Expway’s solution will also be made available on Wi-Fi networks to enhance video delivery in highly dense areas.
Good news and bad news? T-Mobile adds another big video content provider to its nearly 90 video partners. More mobile video streaming - to choose from (good news for mobile end-user) - to deal with (bad news for carriers)?
BuzzFeed tried to live-stream interview with Obama, but something went wrong
Claude Seyrat's insight:
Incredible that Facebook's Live broadcast of BuzzFeed News interview with President Obama two days ago froze two minutes into the broadcast - before even that the President had taken his seat.
Incredible, but not surprising. A lot of infrastructure, such as servers, CPUs, electricity, mobile network bandwidth and so on, needs to be deployed to broadcast live events. But, we are finding more and more that when broadcasting in traditional unicast mode, if the live event is popular, the broadcast will fail, just as it did yesterday.
On the other hand, LTE Broadcast delivery of OTT content requires much less resources, because it works just like a radio station broadcasting music once, to millions of radio receivers.
Expway already helps tier-one carriers worldwide establish LTE Broadcast networks, so they can be ready for this next wave of live broadcast over the Internet, and insure consistent quality of experience.
The future of video is in the growth of all TV viewing options. Mobile is by far one of the leading formats. Mobile is dynamic and the most convenient for consumers worldwide despite the fact that ideally content is better watched on big screens. The current trends in actual mobile video use are often underestimated though.
Those who talk about the big screen as the first choice for quality content sometimes confuse what is desired with real life choices. How you want to watch is different from how you actually end up watching it. This applies to TV, videos and games as well. However, this doesn’t mean that big screens are going to be replaced by mobile ones.
Total TV viewing growth will be achieved with mobile viewing but not by decreasing time spent on watching TV sets. As for the type of video, linear/streaming TV will stay more profitable than VoD until pricing is otherwise regulated in VOD sector. With great probability, mobile TV viewing will outstrip the level of watching TV through PCs, although PCs are now preferred among Internet TV viewers. About 53 million people worldwide watch OTT TV/mobile TV via our services, most of it is streaming on various devices. Our experience shows this.
Expway, the wireless multicast leader, and MediaTek the market leader in cutting-edge systems on a chip for wireless communications, announced today that MediaTek will integrate the Expway Middleware in MediaTek’s helio Smartphone solution family.
This integration will enable the MediaTek helio Smartphone SoCs to support LTE Broadcast video streams, allowing mobile devices to receive HD video content and ensure the highest Quality of Experience to mobile users.
Content owners and service providers are being offered the chance to deliver live OTT streams to multiscreen devices without any delays compared to the live satellite, cable, DTT or multicast IPTV signals of the same content. It means that viewers using a tablet or smart TV will not be 30 seconds or even two minutes behind the live broadcast signal when watching streaming video and that has some far-reaching implications for television.
To start with, you can improve social TV, since tweets from broadcast viewers or lesser-delayed OTT viewers do not warn you that the penalty (in a football match) was missed before you see it taken. Companion screen applications and experiences can also be enhanced. It becomes possible to stream an OTT feed from a racing driver’s helmet camera to a tablet and know the stream will be in perfect synchronization with the live broadcast signal (and therefore the main camera angle chosen by the show producer) on a television set. In a live talent show you could watch the action from the judge’s point of view on a tablet and that would sync exactly with the traditional ‘audience view’ of the stage that is on the living room television.
Facebook has begun rolling out several updates to its livestreaming capability this week. People and Page administrators will now be able to broadcast longer with Facebook Live — up to 4 hours per session, along with being able to do so in fullscreen and video-only mode. These options are intended to benefit both the creator and the viewer and are set to be released more broadly “in the coming weeks.”
Claude Seyrat's insight:
Live streaming competition is heating up as Facebook Live doubles its video limit. Content creators and consumers are happy. But are the mobile networks following?
UK mobile operator EE has revealed the recent football match between England and Wales delivered a new record for mobile data consumption on its network.
The Euro 2016 fixture was the first time the two countries had faced each other in one of the big two international football tournaments. The match kicked off at 2pm, which probably coincided with a belated lunch-hour for many fans. It was broadcast by the BBC and also streamed live via the BBC website, which will have prompted many fans to watch it on mobile devices.
The chart below shows yesterday’s data traffic superimposed on the data for a week ago. As you can see the traffic curves were almost identical until 2pm, at which point mobile data consumption almost doubled. A few people stopped streaming at half time then even more tuned in for the second half, peaking when Daniel Strurridge scored England’s late winner before quickly dropping back to normal levels.
“This was a perfect storm for mobile data usage – a huge event, with massive build up, taking place during the working day, and live streamed on a great app,” said Matt Stagg, Head of Video and Content at EE. We’ve built our 4G network to be able to deliver an amazing live video experience for our customers for events exactly like this. People don’t want to miss these big events, and a reliable, high capacity mobile network makes sure that they don’t.”
According to EE that peak was 50% higher than the previous peak, which resulted from people streaming footage of Tim Cahill’s volleyed goal for Australia against the Netherlands in the 2014 World Cup, which you can see below.
Video Player EE also shared an update to its Wembley Stadium mobile data consumption numbers. Apparently this year’s FA Cup final topped one terabyte of mobile data in the stadium, almost double last year’s level.
Here’s some more info from EE: “The magic of the cup final fuelled a surge in picture and video posts to social media with uploads representing 31% of total traffic inside the stadium, a significant increase from previous events. Usage of Snapchat peaked at the start of the first half, as lucky fans from both sides looked to share their big day out with friends and family.
“Web browsing and video streaming made up the vast majority of data downloads during match day, with fans utilising access to video replays and match feeds via the likes of BBC Sport.
“Over 12,000 EE customers nationwide were tuned into BBC’s live coverage of the game via their mobile devices, the peak occurring shortly after Jesse Lingard smashed the winner in the 110th minute. iPhones (64%) made up the majority of devices streaming BBC’s live coverage, followed by Android (24%) and iPads (7%). Video on demand was the second most popular BBC service during the game, with approximately 3,000 mobile users, followed by live radio (approx. 2,000).”
Reliance Jio has stirred up a lot of hype in the Indian telecom sector. Despite numerous rumors claiming a launch during December 2015, the company only di
Claude Seyrat's insight:
The live streaming tsunami is coming. Early signs abound. The latest: Jio play, just launched by Reliance in India, is a live streaming TV app with about 300 channels! Network congestion problems? LTE Broadcasting to the rescue!
Operators can win customers by offering more targeted content, leveraging their billing assets to encourage consumers to make small purchases.
Customers are willing to pay more – to a certain extent - for the right multi-screen TV service and that could mean an additional revenue stream for telecoms operators, provided they get their propositions right.
As networks evolve, telcos are able to provide multi-screen offerings and mobile apps in addition to their standard home broadband and TV offers. And while consumers, particularly the younger generations, expect this sort of capability as standard, there is still some incremental revenue to capture.
"[There is] definitely revenue uplift," said Guillaume Sampic, head of strategy at U.K. mobile operator and provider of a nascent TV service EE, speaking at an event hosted by Total Telecom and TV technology provider Netgem in Barcelona on Tuesday.
Verizon has teamed up with publishing giant Hearst to form a joint venture that produce and distribute video content targeted at millennials.
Verizon Hearst Media Partners is already developing its first two channels: RatedRed.com and Seriously.TV.
RatedRed.com is aimed at people living in the U.S. heartland; that is, the Midwest, so-called 'red states', and the Bible belt. It will carry news and documentaries, as well as programmes about politics, religion, military affairs, outdoor life, food and music. Meanwhile, Seriously.TV will offer a humorous take on current affairs.
The channels will be distributed across Verizon's go90 mobile video service, as well as its AOL unit and third-party networks.
"On the heels of our acquisition of AOL and the launch of go90, developing a portfolio of content enables us to capitalise on the forces transforming the mobile ecosystem," said Brian Angiolet, Verizon's senior vice president of consumer product and marketing, in a statement on Wednesday.
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