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In few years >75% of all mobile traffic will be video. Imagine the bandwidth savings LTE Broadcast (a.k.a. eMBMS) will then make at carriers' networks? The numbers are in petabytes when the short-tail of content is pushed to users over LTE Broadcast.
Expway is not alone in evangelizing about this technology, here’s what we are doing with few of our partners at MWC:
Expway’s Middleware powers the Alcatel-Lucent and Verizon Wireless LTE Broadcast demo, at Alcatel’s booth. Our middleware controls the Sequans LTE modem inside of the 7” Android tablet, receiving and decoding the streams for folks to watch.Please find here the VZW article from the actual Super Bowl event.
>> Alcatel-Lucent’s demonstration at 3K10
>> Sequans demonstration at 7D76
Expway and Anritsu will present Expway’s BM-SC and Anritsu’s MD 8430A Signaling Tester integrated together, at Anritsu’s booth.This is the first and only product today that allows operators and device manufacturers to conduct extensive lab tests, as well as certify LTE Broadcast devices for the mass market.
>> Anritsu's demonstration at 6F40
Intel is widening their XMM 7160 platform to support eMBMS. Through the integration with Expway, their device customers will next be able to offer the robust functionality of eMBMS to their carrier customers.
This Intel multimode chip has now “Expway inside”, and the joint demo will available for MWC visitors to see, at Intel’s booth.
>> Intel demonstration at 3D30
Expway’s middleware now also supports HEVC, which enables our customers to save additional >50% in LTE Broadcast bandwidth. Come and see the demo at Ittiam’s booth, our video player partner on this.
>> Ittiam demonstration at Hall 8 Booth 8.1K24
As you know, Expway’s middleware powers for example NTT’s NOTTV. Today this mobile broadcast service is the world’s most successful one, grossing out $25M per quarters.Due to the experience we have gained from working with carriers at mobile broadcast, we now get a lot of questions from operators on eMBMS business models. This is the topic on what we focus on this MWC: we have gathered material of various use-cases around the world, and look forward in sharing that with you.Let me know if you are interested in the business models presentation, and if you have time to meet us at MWC. It would be a pleasure to catch up again. Looking forward :)
COME AND VISIT US
Booth: Hall 5 - 5B71 (open to public)
Meeting: Hall 5 - 5L36MR
Or send us an email firstname.lastname@example.org for an appointment.
Mike Wright, Telstra Executive Director for Networks said: "This trial proved that the LTE Broadcast solution worked effectively in a stadium environment. Instead of requiring around 2GB of data per user to stream one content channel of the game, we were able to serve all LTE Broadcast users, with 3 concurrent streams requiring a total of around 6GB for the entire broadcast, which clearly demonstrates an efficient use of spectrum. This outcome has great potential to provide new services to attendees at sporting or other entertainment events and to lift the user experience to a new level."
Folks in NYC during the first weekend of February can snag a sneak peek of Verizon’s upcoming LTE Broadcast service, running live at a demo room in Verizon’s Bryant Park booth.
The users will see NFL content, and on Sunday Verizon is inviting people to see the Super Bowl at the same location.
Earlier this year NFL made an announcement that they will not allow streaming video at the stadium itself, because unicast consumes far too much of bandwidth. LTE Broadcast is a perfect remedy for this problem as it will allow multicast to all, i.e. to send the stream once and in one-to-many mode!
Verizon is demonstrating two devices at the event. Here’s the snapshot of the 7″ Android tablet with Expway’s LTE Broadcast Middleware and Sequans LTE Modem. VZW getting ready for the Super Bowl Sunday, at Bryant Park!
"We had an opportunity to check out the service on both the tablet (which was developed in cooperation with Sequans for the purpose of this demo) and a Galaxy Note 3, and the feed looked fantastic. Verizon is currently broadcasting video content at 1.8 Mbps and a data feed at 750 Kbps, both in a full-screen format and a four-panel mosaic, but both options most likely won't count against an established data cap. In other words, assuming you have a subscription in place, you should be able to access Multicast independent of bandwidth restrictions."
Congratulations to the technical team at Expway who has worked hard with Sequans to make the Verizon Superbowl demonstration work flawlessly!!
Samsung Electronics and KT, announced that the world’s first commercial eMBMS (evolved Multimedia Broadcast and Multicast Service) will be made available to KT’s LTE subscribers using the Samsung Galaxy Note 3.
When packets are lost over a TCP connection, they’re retransmitted. This slows delivery 50 percent to ensure that the replacement packets make it through. Roy sites a study by Vern Paxson, a computer science professor at the University of California at Berkeley, that shows most homes have packet loss of 2 percent. Increased interference from mobile devices will compound the problem, Roy says.
Packet Express circumvents this slow down by replacing lost packets with an error correction technology, one that doesn’t force a retransmission. It transforms packets using high order linear algebra, Roy says, and delivers substitutes for any packets lost. It also determines when networks are congested and alters the pace of the TCP transmission for optimal delivery.
Rather than sitting on the network, Packet Express is integrated into an iOS or Android client application. App makers simply need to include the Q Factor library in their video players and recompile them. The code adds 500kb of data.
Fox Sports is expecting its iPad app to score big download numbers as it streams the Super Bowl.
The big game on Feb. 2 is part of a 27-hour free preview of the Fox Sports Go app that will allow all users to check out programming from Fox Sports 1, Fox Sports 2, local Fox broadcast stations and some Fox regional sports networks without authenticating that they subscribe to pay TV.
Le téléchargement est en effet plus rapide : pour un film entier (1 Go), il prend seulement de trois à quatre minutes. La division par deux ou trois de la latence (temps de réponse dans l’établissement de la communication) par rapport à la 3G améliore également la télévision en direct. « La 4G offre un tel confort et une telle fluidité pour le visionnage de vidéos qu’il est difficile de revenir en arrière après », estime Patrick Durand-Gasselin, responsable marketing chez Bouygues Telecom.
263 LTE networks have commercially launched in 97 countries by 15 January 2014. 260 operators had commercially launched LTE services in 95 countries by 31 December 2013, according to a report published by the Global mobile Suppliers Association (GSA). 112 LTE networks were launched in 2013. A further 3 LTE networks in 2 additional countries have launched so far in 2014, raising the total to 263 commercial networks in 97 countries.
2014 is also expected to be important for LTE Broadcast.
High-speed 4G LTE will account for 50 percent of U.S. wireless connections by end of this year and 79 percent by the end of 2018, predicts Strategy Analytics.
In terms of total connections, the U.S. will lead the world in 4G LTE with 190 million connections by the end of this year, one-third of total the 528 million LTE connections expected worldwide, according to Strategy Analytics.
"2014 will be a great year for 4G LTE in the U.S.," observes Susan Welsh de Grimaldo, director of wireless operators and networks at Strategy Analytics.
At the beginning of 2013, Verizon Wireless had the clear lead when it came to LTE coverage, so much so that it launched an ad campaign comparing rivals’ coverage maps to modern art.
But over the course of 2013, the picture has started to change. Verizon still has the most areas covered, with the high-speed service in 500 U.S. markets, covering 303 million people. But the others are catching up.
AT&T is Verizon’s nearest competitor, with LTE service currently in 488 markets, covering more than 250 million people. AT&T expects to end the year with its LTE rollout 90 percent completed, covering 270 million people, with the remaining work to be done by next summer.
Aereo Inc., the controversial streaming-television service, has raised $34 million in funding as it looks to expand into additional cities.
Aereo began expanding outside of New York last year and is pushing into new markets even as it faces a legal challenge from broadcasters. The company uses thousands of small antennas to capture free over-the-air TV signals and transmit them to subscribers on the Internet for $8 a month. Unlike traditional pay-TV providers, it doesn’t pay any fees to the broadcasters.
“The subscriber base has been growing rapidly. It’s a steady march forward and we need a lot of resources,” Chief Executive Officer Chet Kanojia said in an interview. “A lot of the capital will go toward additional applications, putting some money into marketing and additional expansion.”
Aereo is now in 10 cities, having fallen short of the goal it set last year to expand to 22 markets due to unforeseen challenges in building its infrastructure. In addition to New York, it offers service in Boston, Atlanta, Salt Lake City, Miami, Houston, Dallas, Detroit, Denver and Baltimore.
The company plans to add five more markets by the end of March and has increased its staff to about 105 people from 40 employees last year, Kanojia said.
Avoid saying anything negative about YouTube – leave the impression of the user experience up to them” Facebook tells its adtech partners in a leaked, confidential deck that teaches them to sell Facebook’s video ads. The 32-page document details Facebook’s plan to beat television with reach and YouTube with targeting, and spills the beans about an overhaul to video insights slated for Q1 2014.
If Facebook’s plan works, it could lure in tons of ad revenue as marketers shift their focus from television to digital.
Mobile video stalling and buffering continues to be a problem, with stalling rates that range between 40 percent and 73 percent of all videos played in the U.S., Brazil, Russia, India and Indonesia, according to a study by web browser firm Opera, OpenSignal and On Device Research.
Two recent Verizon patent applications offer a glimpse at new business models it could adopt with the integration of its pay TV and wireless services, including the idea of offering customers discounts on their phone or pay-TV bills in exchange for allowing Verizon to deliver ads to the home screens of their mobile devices.
Telstra is partnering with Channel Nine and the Melbourne Cricket Club to test LTE Broadcast (LTE-B) technology during tonight's T20 match at the Melbourne Cricket Ground. After earlier trials in October last year, this latest stadium trial will see a number of participants using LTE-B enabled tablets and smartphones to watch broadcast feeds over LTE-B.
During AT&T Mobility's annual developer summit, Editor in Chief Sue Marek sat down with Kris Rinne, senior vice president of network architecture and planning at AT&T Labs, to get a status report on some key initiatives for the company...
Philippe Brun, Marketing Director of data at Orange, explains that "there are 2 times more active user of video streaming in 4G than in 3G"
One more proof that if accessing the video is smooth, people consumes far more.
Verizon’s chief financial officer said the company is positioning itself to compete in “the whole mobile-first world in video.
Someday, the full lineup of channels from Verizon’s FiOS TV service may be available on your phone.
That’s the vision outlined Tuesday after telecommunications giant Verizon Communications Inc. announced that it’s buying Intel Media, a division of Intel Corp. that’s been preparing to launch a service that streams TV channels over the Internet.
One of the defining changes in the wireless infrastructure landscape this year will be the new role of Cisco, and the coming head-to-head with Ericsson.
These two giants once had limited overlap, but as Cisco’s IP world has converged with the Swede’s mobile radio kingdom, their carrier strategies are looking increasingly similar.Ericsson has added all-IP and fixed access to its portfolio while Cisco has ventured into the RAN with its small cells activities.
One of the areas where their newly intense rivalry is demonstrated clearly is in video delivery, a critical area for operators and an important power base among carriers. Ericsson made its move last year when it acquired Microsoft’s Mediaroom, and a giant contract with Telefonica. Now Cisco has hit back with a new version of its Videoscape TV delivery platform, supporting cloud-based ‘as a service’ offerings and increased mobile functionality.
"TV was supposed to be everywhere by now – watchable anytime, anywhere, on your smartphone or tablet. But four years into the industry’s effort, network executives readily admit: TV isn’t everywhere.
The promise of “TV Everywhere” has been a key strategy in the cable and satellite TV industry’s fight to retain customers in the face of challenges from online video providers such as Netflix.
With TV Everywhere, customers who pay for packages with hundreds of television channels are supposed to be able to watch them on mobile devices and computers as well for no extra charge. That perk is meant to make pay TV packages seem more worthwhile and keep customers from defecting.
Yet many rights deals still haven’t been worked out. More important, audience measurement firms have been slow to count viewing on mobile devices, so advertisers have been reluctant to pay as much for commercials on phones and tablets compared with television sets.
“We either don’t get any credit at all, or if we do get credit it’s at a fraction of what we would have gotten if they first watched it live on the TV,” Ron Lamprecht, NBCUniversal’s executive vice president for digital distribution, said during a panel at The Cable Show, an industry conference this week.
This gap in ad revenue has created a kind of chicken-and-egg scenario. Networks and pay TV providers aren’t able to offer as many shows online because they don’t want to spend too much for rights without knowing they can make their money back. So, viewers can’t reliably find their favorite shows online and don’t use the services much."
Having attended the panel discussion referenced in the article, here are my key takeaways (combined with some editorial insight ;-)
Universally accepted viewer measuremt across all platforms is essential to driving a level monetization comparable to the traditional/current "big screen" model. The content availability (and consumers) will follow. As Ron Lamprecht (NBC Universal) noted “We either don’t get any credit at all, or if we do get credit it’s at a fraction of what we would have gotten if they first watched it live on the TV”.
Usability for consumers is still problamatic, especially regarding the authentication process. While in-home "auto-authentication" by MVPDs able to leverage the identity of the cable modem helps, there are still significant obstacles for users who do not know or remember their credentials. Marcien Jenckes (Comcast) mentioned that Comcast was evaluating the possiblity of leveraging Facebook for TVE logins - an approach I have advocated for some time. (Synacor now offers Social Login for TVE to its customers.) A device registration process will be critical to enabling secure authentication - especially outside the home. Some of these issues are currently being discussed and/or addressed in the OATC (http://oatc.us/) Usability Working Group.
Public understanding & perception of TVE is also an issue. As Jeremy Legg (Turner) noted, it is a "project not a product".
Discoverabilityand availability of content was also raised as problamatic. The average consumer does not understand why they can watch content on some devices & places but not others, nor is there an intuitive way for them to discover where and on which platform the content they want to watch is available. That there are complex rights & contractual issues at play is not something that is easily understood or communicated to the viewer.
Morgan The numbers are in, and it's time to make sense of the data. ABI Research's Michael Morgan checks out the world's 14 largest branded cell phone makers in the second quarter of 2013.
New research from Irdeto that explores consumer television and video viewing preferences revealed that 53% of consumers believe that mobile devices like smartphones and tablets will replace television sets in the next eight years as the most common way to consume entertainment. Of that group, 31% believe that change will actually occur sooner, in the next one to five years.
Screen resolution, broadband, ease of use, the chance of watching everywhere, and a new generation that was born in the mobile era are some signs of how the watching experience is changing. Mobile has already taken the place of Pcs and is going to take the place of television.
Verizon is looking to get deeper into the content delivery business with the acquisition of Los Angeles-based CDN provider EdgeCast Networks, TechCrunch has..
According to TDG’s Video Behavior in the Age of Quantum Video, among adult broadband users, 15% of tablet users and 14% of smartphone users on occasion connect their mobile devices to their TV in order to view online video on the big screen. Among those that do so, most report that their use of this configuration has increased in the last 12 months, including 61% of tablet-to-TV viewers and 46% of smartphone-to-TV viewers.
To be clear: this isn’t just to surf for content to view on TV, but means using the mobile device as a conduit to deliver online video to a net-connected home television. The fact that one in seven adult broadband users already engage in this behavior is quite revealing and offers early support for Google’s contention that mobile devices will become increasingly popular as a way to reach the living room TV (a key premise of its Chromecast efforts).