As Expway has successfully launched Mobile Broadcast services with major operators such as NTT DoCoMo, TRE Italia and others, we are often asked about the recommended practices for implementing LTE Broadcast in carriers’ networks.
We have now conducted a study on how LTE Broadcast can help operators generate more revenue.
Verizon Communications will commercially launch its LTE broadcast network in 2015 enabling it to broadcast events, such as sporting events, to a large number of subscribers at the same time. Fran Shammo, Verizon's CFO, said that the company will have the LTE broadcast network ready in third quarter with commercial launch next year.
The latest update to the "Status of the LTE Ecosystem" report published today by GSA (Global mobile Suppliers Association) confirms that 168 manufacturers have announced 1,889 LTE-enabled user devices, including operator and frequency variants. 941 new LTE user devices were launched in the past year, representing virtually 100% annual growth. The number of manufacturers increased by 68% in the same period.
Low latency with HTTP-streaming (segment-based) technologies is a challenge. In particular MPEG-DASH is gaining adoption among international industry consortiums such as DVB with DVB DASH or ETSI with HbbTV 2.0 …
Verizon Wireless' interest in deploying commercial LTE Multicast services has apparently not been lost on Anritsu. The vendor announced that one of its test systems now provides validated eMBMS test cases across spectrum bands for the U.S.
Recently T-Mobile CEO John Legere announced a free streaming music from several different streaming radio apps that would not count against the customers data plan. This exclusive was said to be free to ALL customers with an unlimited data plan and cost $4 a month for those with a tiered plan.
Telephone companies could supplant television companies as the source of goggle-box fodder, says mobile gear-maker Ericsson as it promotes the new mobile LTE Broadcast specification.
Unlike traditional mobile phone communication, which is one-to-one, LTE Broadcast sends the same data to many people. It's a little like the SMS-type technology in GSM called Cell Broadcast which can send the same information to all the handsets in a cell at the same time.
Shedding some light on its future plans involving the distribution of live video over its mobile network, Verizon Wireless plans to “go commercial” with an LTE multicast product as early as 2015, company CFO Fran Shammo said on the company’s second quarter earnings call on Tuesday.
Expway, a software provider that makes the middleware for LTE Broadcast, released a study this week that makes the case for a multi-faceted strategy to deploy.
One of the main conclusions of the study is that operators will need more than one reason to deploy LTE Broadcast. “One use case rarely justifies the launch of LTE Broadcast, but the pay back can be quick – and additional, significant profits can be realized – when running various use cases at the same time,” it said.
Expway identified 14 business opportunities for LTE Broadcast that cellcos and other wireless operators could tap into. The technology offers both new revenue streams and cost savings. Expway estimates that a wireless operator with 25 million subscribers could achieve as much as €300 million ($400 million) worth of additional revenues and costs saved by deploying the technology. “It represents more than €1 ($1.35) per subscriber per month of increased margin.”
Claude Seyrat's insight:
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While the nearly completed World Cup soccer tournament has delivered TV Everywhere its highest usage to date, it has also laid bare an issue related to any kind of video delivered over the Internet: latency.
LTE Broadcast is primed to help service providers efficiently offer consumers personalized mobile TV, according to Joerg Huschke, Ericsson master researcher. "We believe LTE will play a major role in TV distribution in the near future.
Those who scoffed at the notion that the U.S. Supreme Court's ruling last week against Aereo was written too narrowly to affect other media technologies have been proven right--Fox is using the precedent in its two-year-old battle with Dish Network and its Hopper DVR.