A group of French companies, including Orange subsidiary Viaccess-Orca, Archos, Sagemcom, Expway, Sequans and Telecom ParisTech university to design a next-generation evolved multimedia broadcast multicast services (eMBMS) terminal solution. The Multimedia for 4G Evolution (MM4G Evo) project is expected to widen the capabilities of eMBMS, helping to drive innovation in LTE multicast deployments worldwide. The over USD 5 million project covers the full value chain, with operator, chipset and device makers, DRM providers software developers, operators and research labs.
As for its upcoming mobile video service, AT&T said the first look should come within the next 45 days, but added that it is still putting the final needed content deals in place.
The company also said sponsored data, where customers don’t directly pay for the data they use to see specific content, could play a big role in the offer. AT&T has been doing small-scale trials of sponsored data for a couple years now but has declined to talk about broader plans.
Net Neutrality advocates have voiced concerns over such efforts, saying they could hurt competition, and the FCC has also said it will closely look at such offers.
Verizon would roll Yahoo's video assets in with AOL, the unit that until its purchase last May was a direct competitor to Yahoo. But what benefits could Yahoo's assets provide to Verizon's video strategy? Which ones would be redundant?
Less than 24 hours after AT&T chief Randall Stephenson confirmed that the telecom giant will use sponsored data deals to market new video products, rival Verizon unveiled the blueprint for a toll-free content service in a parent application obtained by The Donohue Report.
While sponsored data services appear to be on the horizon, AT&T and Verizon continue to face challenges signing contracts with content owners and marketers for programming that could be distributed through mobile devices and IP-connected TVs.
“We are doing a lot of work right now on how we come to market. We have not announced any plans but I think it would be reasonable to assume sponsored data would be a part of how our customers would take advantage of this kind of content library,” Stephenson told analysts Monday on AT&T’s fourth-quarter earnings call.
A Verizon patent application published on Tuesday contains images of a user interface that could be used to pitch toll-free content to subscribers, including movies that could be viewed and purchased without incurring data charges.
And, according to Cisco’s Visual Networking Index (VNI) Global Mobile Data Traffic Forecast (2015 to 2020), mobile traffic is expected to grow nearly 8X by 2020, a compound annual growth rate (CAGR) of 53%. In 2015, monthly mobile traffic measured 3.7 exabytes, up from 2.1 exabytes in 2014. By decade’s end, that number is expected to surpass 30.6 exabytes per month.
Expanding 4G mobile networks handled an increasing amount of that traffic, exceeding 3G traffic for the first time last year, and is on pace to make up more than half of all global mobile traffic this year as more operators globally switch to the more capable technology.
Huawei is partnering with wireless multicast specialist Expway to form a joint working group to promote standardisation of end user video experience, with a specific focus on improving the quality of mobile video. The pair say the partnership ushers in a new era for the video industry.
According to the cooperation agreement, Huawei and Expway will focus on and promote the development of the U-vMOS, standard for video experience objectives and evaluation. The standard is based on total user experience, which includes a comprehensive quantitative assessment of video quality, interactive experience and viewing experience. The video service quality and user experience can be reflected visually, and can also support rapid location of network problems and continuous optimisation of content sources.
Borrowing from the title of the milestone presentation Mobile is Eating the World (given by mobile analyst and authority Benedict Evans at Andreessen Horowitz’s Tech Summit 2014) is the best way to describe how mobile video—powered by mobile programmatic—is poised to rock the digital world in 2016. Top line numbers show mobile video viewing is already eating into desktop’s leading share of video views. It’s a migration that can be attributed to the advance of high-speed 4G mobile networks that reduce latency, making mobile video accessible and enjoyable for more consumers in more markets.
In the U.S. alone, research firm eMarketer reports, one in three consumers watch video on their mobile devices, which means watching video on mobile is already more common than using devices to listen to music. There’s also mounting evidence that people who watch video on their smartphone are giving it their full attention.
Streaming movies from Netflix and HBO is likely going to be much more data intensive than streaming music, which might lead some to raise concerns about the quality of the service. T-Mobile has advertised its network as being “designed data-strong."
Google's secret weapon for getting inside our homes and deeper within the fabric of our daily lives is not smart appliance maker Nest or even its ubiquitous Android operating system. It's a $35 HDMI stick that lets everybody else in the tech industry do all the hard work. The Chromecast, which Google refreshed today with a 2.0 version for video and a new device solely for audio streaming, has sold 20 million units since 2013. And the expanded product family is poised to continue sucking up key infrastructure in the home media system thanks to its low-cost and ever-expanding feature set, which now includes Spotify support and universal search.
YouTube is reportedly gearing up to launch its much-speculated about subscription service in the US, after prompting content owners to agree to new site licensing terms.
According to a letter to YouTube content creators, which was published in full by tech site Re/code, YouTube is planning to roll out an ad-free version of the video service for a monthly fee, with the new service terms to kick in by the end of next month.
“This service will create a new source of revenue over time that supplements your advertising revenue. That’s why an overwhelming majority of our partners – representing over 95% of YouTube watch time – have asked for and signed up for this service,” said YouTube in the letter.
The video service asked its content makers to update their agreement to reflect the updated ad-free terms, and said that if anyone doesn’t follow the prompts to do so by October 22 their videos will “no longer be available for public display or monetisation in the United States.”
“We believe these new terms will greatly strengthen our partnership for the future. We went through a similar process three years ago when we began distributing and monetising your content on mobile devices. Today, mobile represents over half of all watch time and mobile revenue is up 2x in just the last year,” said YouTube.
“Just as with mobile, we’re confident this latest update will excite your fans and generate a previously untapped, additional source of revenue for you.”
The latest information comes after YouTube sent an initial letter to content owners in April, confirming plans for an ad-free version of YouTube that users will be able access by paying a monthly fee. At the time, tech site The Verge reported that YouTube will charge users roughly US$10 (€9) per month and launch the feature in the next few months.
YouTube CEO Susan Wojcicki first hinted at YouTube’s subscription plans at a conference in the US last October, when she said that while YouTube’s ad-supported approach has allowed it to build massive scale, “there’s going to be a point where people don’t want to see the ads.”
Without going into details, Wojcicki said at the time that YouTube was “thinking about how to give users options” and said that giving users the choice to either watch ads or pay a fee was “an interesting model.”
Verizon’s late-arriving mobile Internet TV service will be called “Go90,” and will offer full TV episodes from certain networks, music videos and exclusive short-form content to viewers to stream to mobile devices.
Claude Seyrat's insight:
"Shammo hinted the LTE Broadcast will be an important feature in the Internet TV service."
In the video arena, AT&T has the potential to play a trump card over Verizon if it can harness LTE, WiFi and LTE Broadcast to create a credible video experience around content already contracted to DirecTV, which can be extended to mobile.
We can expect AT&T to be focusing more attention to its video plans as growth in the phone sector has seen minimal growth, this is reinforced by AT&T’s decision to bring back the unlimited data offering to wireless customers who also sign up for to DirecTV – attracting more than half am in the first two weeks. Verizon has its own trick up its sleeve, as last month it announced a plan offering customers who switch from AT&T, T-Mobile and Sprint up to $650 to cover early termination fees.
Rumors have been circulating this week that AT&T is preparing a bid to acquire the Turner Networks piece of Time Warner, according to two of the New York Post’s “well-placed tipsters.” Time Warner Inc. CEO Jeff Bewkes has already said publicly that he’s not open to spinning out such assets. However, making a significant acquisition so soon after the purchase of DirecTV could prove too problematic for AT&T.
Live streaming has come an awfully long way: from the early days of watching pandas mosey in and out of frame on simple, bandwidth-starved live cams to delivering this weekend's Super Bowl championship game to multiple millions of online and mobile viewers, the difference is huge.
T-Mobile today released new data about how its revolutionary Binge On video service is fundamentally changing the way millions of Un-carrier customers watch video. In less than three months since launch, T-Mobile customers on qualifying data plans are already watchingmore than twice the video than before from the free services with Binge On – those services that stream without eating up your high-speed data on T-Mobile. On top of that, T-Mobile has added Amazon Video, Fox News, Univision NOW from Univision Communications Inc. (UCI) and WWE® Network to the growing list of services that stream without using your high-speed data on T-Mobile—now totaling more than 40 video streaming services, including Netflix, HBO Now, Hulu, SHOWTIME, Sling TV, STARZ, WatchESPN and many more. And, T-Mobile is making it even easier for customers to manage their Binge On settings with even fewer clicks on the web and in the T-Mobile app as well as with all-new short codes.
Go90 has decided to take advantage of Verizon’s FreeBee Data 360 service, which allows them to pay for customer’s data usage associated with watching videos on the Go90 app,” a Verizon representative told Re/code. “FreeBee Data 360 is an open, non-exclusive service available to other content providers on a non-discriminatory basis. Any interested content provider can use FreeBee Data 360 to expand their audiences by giving consumers the opportunity to enjoy their content without incurring data charges.
But here’s the problem with that. Verizon runs the network. If a little bit of data traffic isn’t getting paid for, it can just make sure its costs are covered by all the traffic that is paid. Whether or not it can sign up that many advertisers isn’t all that important, at least for a while.
Anyone thinking the Wild West mentality of the online video space is fading hasn't looked very closely at the emerging live streaming video segment. Despite the technology being available for more than two decades, with Real Networks among the first to test it in a consumer-focused format, live streaming didn't catch the industry's attention until mid-2014 when then-Justin.TV owned game-streaming website Twitch emerged as the fastest-growing video site in the U.S.
What drove the rise of live streaming was a confluence of open-source innovation, user demand, and the vast improvements in broadband network capacity and online video streaming technology. Put more simply, the capability to stream live video smoothly wasn't quite there -- and users weren't sure what to use it for. All that changed over the past couple of years.
The program, which launched last month, prevents T-Mobile subscribers from streaming HD video and in exchange allows them to stream video from Netflix, HBO Go, and a number of other services without having it count toward their data cap. Notably, YouTube is not part of that program. But its video is being downgraded to around 480p quality anyway, and it would prefer that not be the case. In a statement provided to The Wall Street Journal, YouTube says, "Reducing data charges can be good for users, but it doesn’t justify throttling all video services, especially without explicit user consent."
viewability is considered the most important factor in the success of a video ad, with audience targeting coming in second. Typically, ad buyers across the industry create video advertising campaigns with 50% to 100% viewability. The most common viewability rate seen by the media brand’s ad buyers and publishing partners was an average of 65% to 74%.
Verizon product development pro Imran Maskatia said it best in a congratulatory Twitter postthis afternoon for colleagues who helped put together the company’s new Go90 video service. “Now the real work begins!”
Vodafone Spain and Chinese telecoms manufacturer Huawei recently carried out a trial for Long Term Evolution (LTE) broadcast evolved multimedia broadcast multicast services (eMBMS) technology, allowing distribution of multimedia content to an unlimited number of users by reusing the existing 4G network.
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