As Expway has successfully launched Mobile Broadcast services with major operators such as NTT DoCoMo, TRE Italia and others, we are often asked about the recommended practices for implementing LTE Broadcast in carriers’ networks.
We have now conducted a study on how LTE Broadcast can help operators generate more revenue.
Expway Corp., the newly established US entity, serves as the central base for the company’s operations throughout the country. It is also the main hub for the company’s worldwide sales and marketing efforts. Mountain View, CA, was a natural choice for us: It is a perfect location to support our existing North American customers, such as Verizon and their trials during the Super Bowl and Indy 500, and to carry out IODTs with Ericsson and Alcatel-Lucent, their Radio Access Network vendors. Also being at the Silicon Valley allows us to be close to the new-tech development wave and launch our new line of products that will leverage eMBMS in an unprecedented way.
We look forward to talking with meeting you—for example, at CTIA, IBC, CES, and NAB!
Contact us at firstname.lastname@example.org for more information, or to schedule an appointment.
Anritsu Company (CTIA booth #3041) announces a cost-effective end-to-end solution for testing devices and chipsets supporting enhanced Multicast Broadcast Multimedia Service (eMBMS) for LTE Broadcast that incorporates EXPWAY’s e-Cast™ Broadcast Multicast Service Center (BM-SC) server with the Anritsu MD8430A signaling tester and Rapid Test Designer (RTD). The Anritsu MD8430A solution with the EXPWAY e-Cast BM-SC server allows chipset and device makers to easily simulate LTE Broadcast service delivery in the laboratory, creating real-world scenarios to validate the performance of their products before shipping to improve time to market and control test costs.
Claude Seyrat's insight:
Our input to accelerate eMBMS adoption amongst device makers and modem vendors.
Higher speed cellular networks leads to a jump in video consumption -- It's probably no surprise that Americans are increasingly watching video on their cell phones and tablets. Just how much mobile video consumption happens is starting to become interesting, and it is the subject of a study by Citrix.
Thanks Google Translate: "Television Makes Vodafone at IFA in Berlin a very central theme: the first provider in Germany Vodafone shows the new LTE broadcast technology - and thus the mobile TV of the future. LTE Broadcast transmits TV images in HD quality from a variety of camera positions to mobile devices. This enables customers to drive future race cars and yachts live with - or look in the stadium the currently running competition game on the smartphone. LTE broadcast, mobile TV the next generation can receive any number of users and at major events - without any burden on the wireless network on the spot as well as for their own data volume. Photos and videos can therefore send and receive in parallel with high speed."
Until recently, traditional TV players had brushed off the notion that digital will have a heavy impact on their business or market share. Honestly who could blame them, considering the platform continues to grow (even today), but the mistake in this thinking was not taking the shift in technology or viewer behaviors into account. The heavy up-tick in digital video options along with the introduction of smartphones and tablets has given consumers something they never had before with traditional television – a choice!
Ericsson and Polish telecom operator Polkomtel successfully carried out the first test of LTE Broadcast technology in Poland on August 30, streaming the opening game of the 2014 World Volleyball Championship between Poland and Serbia to 300 selected guests and journalists at Warsaw's National Stadium.
Reliance Jio Infocomm, the billionaire Mukesh Ambani promoted 4G telecom venture of Reliance Industries, is set to invest in LTE Broadcast technology to boost its video offerings, said a report by GSA.
The network division of Nokia, in Germany, is testing LTE (4G) spectrum over a Single Frequency Network (SFN) to see if European (DVB-T) broadcasters could extend their reach beyond televisions to millions of mobile devices without requiring any special kind of receiver. Instead of the television accessing the signals, cell phones and other mobile devices would serve as the receiver.
A report by analytics vendor Citrix has revealed the extent of LTE-based video streaming growth. The report focuses on the consumption of LTE-based services among global tier 1 operators; and concludes LTE is already generating five times greater data volume than 3G at operators that offer both.
The European Union is proposing to make the 700MHz broadcast spectrum available for mobile broadband within six years, but the GSM Association says that is not soon enough.
The mobile operators' alliance called on the EU to release the spectrum more quickly – in the 2018-2020 timeframe, or even earlier, rather than 'from 2020' as recommended by a new Digital Agenda proposal submitted to Europe's digital commissioner, Neelie Kroes.
Streaming habits are “closing in on linear TV” consumption, with the proportion of streamed video consumption now almost on a par with scheduled broadcast TV, according to a new global study by Ericsson.
The 2014 ConsumerLab report on TV and media trends found that 75% of consumers watched streamed video – including YouTube clips, TV shows and movies – a more than weekly basis, up substantially from 61% in 2011.
By comparison, 77% of consumers watched scheduled broadcast TV on a more than weekly basis in 2014, down from 83% in 2011.
Discussing the findings, Niklas Heyman Rönnblom, a senior advisor at Ericsson ConsumerLab, said that he does not believe that scheduled broadcast will “go away”
“When we talk scheduled broadcast TV here, we have to divide it into two different points of content – live TV and non-live TV. When we see this decrease in linear scheduled TV, I would argue that it’s non-live TV, like TV series, movies and so-on that are migrating to new ways of watching TV.”
At the same time, Ericsson found that there was also a major decline in the consumption of recorded broadcast TV on devices like DVRs. The proportion of consumers doing this dropped from 47% in 2011 to 28% in 2014.
Similarly DVD and Blu-ray viewing dropped from 31% to 25% of viewers over the same time period.
“The main reason for that is convenience. A lot of consumers are shifting those habits to new ways of watching TV and video, like streaming, because you don’t have to plan ahead, you don’t have to record and you can access your content through any device – not only the one that’s connected to your DVR,” said Rönnblom.
He added: “By the end of 2020 we will see that consumers consume as much on-demand content as they do linear content.”
British mobile network operator O2 UK has claimed that the uptake for its 4G offerings in the first year of service is double the level of use exhibited over its 3G network in the first twelve months. In making the claim, the cellco noted that almost a fifth of all mobile data used by its customers is now accessed via its 4G infrastructure, with a total of 5,400TB of 4G data having been carried over the O2 UK LTE network since it launched in August 2013.
Mobile video has had a troubled journey to say the least. Who remembers MediaFlo and DTH? One of the main problems has been coping with the vast amount of individual video stream requests over an already crowded mobile network. There was also the cost to subscribers, who are no longer offered unlimited data plans. Which is where LTE Broadcast comes in.
Russian service provider VimpelCom, which operates under the Beeline brand, has introduced adaptive streaming or Smooth Dynamic Bit-Rate Adaptation (SDBRA) on its mobile network, enabling it to increase the number of successful video views at peak times by 10%, according to the operator.
VimpelCom says it has introduced SDBRA in the cities of Nizhny Novgorod, Cheboksary, Yoshkar-Ola, Kazan, Saratov, Ulyanovsk, Penza, Saransk, Ulan-Ude, Irkutsk, Chita, Petropavlovsk-Kamchatsky, Blagoveshchensk and Khabarovsk, and will extend it to all parts of Russia by the end of this year.
The economics of the use of LTE technology for the large-scale distribution of TV services and as a possible replacement for current digital-terrestrial delivery are not clear and require further study, despite claims by the mobile industry that costs could be reduced by an efficient combination of unicast and eMBMS multicast technology.