As Expway has successfully launched Mobile Broadcast services with major operators such as NTT DoCoMo, TRE Italia and others, we are often asked about the recommended practices for implementing LTE Broadcast in carriers’ networks.
We have now conducted a study on how LTE Broadcast can help operators generate more revenue.
It’s not a streak you want to continue, especially if you are the NFL, Verizon Wireless, or one of the frustrated customers who weren’t able to see live video using Verizon’s NFL Mobile application during Sunday’s season-opening games. But just like last year, when activation servers for a new version of the app got overwhelmed, issues arose again on Sunday, making live video — one of the premium features of NFL Mobile that makes the app and service so attractive — unavailable for most of the day, including the large slate of early games.
Nokia Networks has signed a partnership agreement with Flash Networks to include Flash Networks' Harmony™ Gateway as part of its mobile broadband core network offering. The market leading solution enables operators to optimize video and web traffic for an improved user experience, including faster web browsing and downloads, smoother video viewing, and content control services.
"Partnering is an essential part of our company strategy to enable business growth for all the players in the market. We see an exciting partnering opportunity with Flash Networks to extend the ecosystem and grow beyond our current mobile broadband portfolio," says Thorsten Robrecht, vice president at Nokia Networks. "With the addition of Flash Networks' offerings into our mobile broadband portfolio, we create a significant value-add and enable mobile operators to maintain a competitive edge by providing the fastest network possible while handling the dynamic growth in mobile data."
"We are delighted to team up with Nokia to improve the mobile Internet user experience," says Ran Fridman, senior vice president of worldwide sales at Flash Networks. "Thanks to the partnership we will be able to expand our market reach while helping operators improve their network performance in a cost effective way by better utilizing their existing network capacity."
The Harmony optimization solution from Flash Networks improves average mobile access speeds by 50 percent while keeping video stalling to a minimum and reducing network load by 30 percent. It provides operators with a more cost-effective architecture for 4G and 3G networks by providing them with more bandwidth management flexibility combined with Nokia Networks' planning and optimization expertise in mobile broadband.
With this agreement, which is part of Nokia Networks partnering strategy , the company will continue to strengthen development and innovation efforts for meeting the market demands and delivering the solutions of the future.
To share your thoughts on the topic, join the discussion with @NokiaNetworks on Twitter using #NetworksPerform. For expert insights, visit our blog .
One of the biggest challenges mobile operators face is handling the growing amount of video traffic in their networks. One potential savior is multicast technology LTE broadcast, which delivers content such as TV broadcasts to multiple people at once instead of sending a separate stream to each user. The result is less strain on the network, which is especially good in places such as sports arenas.
Qualcomm's LTE Broadcast SDK has been designed for Snapdragon-based devices.
French TV regulator CSA has extended until March 2015 the authorisation for TDF to trial DTT broadcasts of service B2M (Broadcast Mobile Multimedia) using DVB-T. TDF broadcasts the service from the Eiffel Tower transmitter in Paris.
Huawei launched their innovative IP VIDEO Solution 2.0 at International Broadcasting Convention (IBC) 2014 in Amsterdam. The new solution uniquely integrates diverse features and new user experience to improve video business platform facilitation from IPTV to Video Everywhere and that innovative platform is part of Huawei video everywhere strategy which enables video@home, video@move and video@enterprise as well. Huawei envisions a video ecosystem, where videos become integral to our lives and work.
A report by analytics vendor Citrix has revealed the extent of LTE-based video streaming growth. The report focuses on the consumption of LTE-based services among global tier 1 operators; and concludes LTE is already generating five times greater data volume than 3G at operators that offer both.
The European Union is proposing to make the 700MHz broadcast spectrum available for mobile broadband within six years, but the GSM Association says that is not soon enough.
The mobile operators' alliance called on the EU to release the spectrum more quickly – in the 2018-2020 timeframe, or even earlier, rather than 'from 2020' as recommended by a new Digital Agenda proposal submitted to Europe's digital commissioner, Neelie Kroes.
Streaming habits are “closing in on linear TV” consumption, with the proportion of streamed video consumption now almost on a par with scheduled broadcast TV, according to a new global study by Ericsson.
The 2014 ConsumerLab report on TV and media trends found that 75% of consumers watched streamed video – including YouTube clips, TV shows and movies – a more than weekly basis, up substantially from 61% in 2011.
By comparison, 77% of consumers watched scheduled broadcast TV on a more than weekly basis in 2014, down from 83% in 2011.
Discussing the findings, Niklas Heyman Rönnblom, a senior advisor at Ericsson ConsumerLab, said that he does not believe that scheduled broadcast will “go away”
“When we talk scheduled broadcast TV here, we have to divide it into two different points of content – live TV and non-live TV. When we see this decrease in linear scheduled TV, I would argue that it’s non-live TV, like TV series, movies and so-on that are migrating to new ways of watching TV.”
At the same time, Ericsson found that there was also a major decline in the consumption of recorded broadcast TV on devices like DVRs. The proportion of consumers doing this dropped from 47% in 2011 to 28% in 2014.
Similarly DVD and Blu-ray viewing dropped from 31% to 25% of viewers over the same time period.
“The main reason for that is convenience. A lot of consumers are shifting those habits to new ways of watching TV and video, like streaming, because you don’t have to plan ahead, you don’t have to record and you can access your content through any device – not only the one that’s connected to your DVR,” said Rönnblom.
He added: “By the end of 2020 we will see that consumers consume as much on-demand content as they do linear content.”
Verizon says that it is ready to deliver LTE Multicast and is simply waiting for the compatible devices to become available in volume. Verizon is also working on the revenue models for the 4G video service.
I think [the 4G Mobile TV service] will be a year away," said Verizon WirelessCFO Fran Shammo on the operator's third-quarter earnings call Tuesday morning. Verizon first demonstrated the video capability in New York City around the Super Bowl with the NFL. He expects that devices need to arrive and content providers to see potential customers before the mobile TV service takes off.
Independent video advertising platform BrightRoll has released findings from a first-of-its-kind study – BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments – aimed at offering practical advice on how brand marketers and agencies can leverage TV and mobile video to reach consumers cost-effectively where they are consuming media.
LTE Multicast (also known as LTE Broadcast) is getting lots of attention from vendors and mobile operators for its ability to deliver live multimedia to smartphones and tablets being used by concentrated groups of people, such as those attending a sporting event or concert.
Expway Corp., the newly established US entity, serves as the central base for the company’s operations throughout the country. It is also the main hub for the company’s worldwide sales and marketing efforts. Mountain View, CA, was a natural choice for us: It is a perfect location to support our existing North American customers, such as Verizon and their trials during the Super Bowl and Indy 500, and to carry out IODTs with Ericsson and Alcatel-Lucent, their Radio Access Network vendors. Also being at the Silicon Valley allows us to be close to the new-tech development wave and launch our new line of products that will leverage eMBMS in an unprecedented way.
We look forward to talking with meeting you—for example, at CTIA, IBC, CES, and NAB!
Contact us at firstname.lastname@example.org for more information, or to schedule an appointment.
Anritsu Company (CTIA booth #3041) announces a cost-effective end-to-end solution for testing devices and chipsets supporting enhanced Multicast Broadcast Multimedia Service (eMBMS) for LTE Broadcast that incorporates EXPWAY’s e-Cast™ Broadcast Multicast Service Center (BM-SC) server with the Anritsu MD8430A signaling tester and Rapid Test Designer (RTD). The Anritsu MD8430A solution with the EXPWAY e-Cast BM-SC server allows chipset and device makers to easily simulate LTE Broadcast service delivery in the laboratory, creating real-world scenarios to validate the performance of their products before shipping to improve time to market and control test costs.
Claude Seyrat's insight:
Our input to accelerate eMBMS adoption amongst device makers and modem vendors.
Higher speed cellular networks leads to a jump in video consumption -- It's probably no surprise that Americans are increasingly watching video on their cell phones and tablets. Just how much mobile video consumption happens is starting to become interesting, and it is the subject of a study by Citrix.
Thanks Google Translate: "Television Makes Vodafone at IFA in Berlin a very central theme: the first provider in Germany Vodafone shows the new LTE broadcast technology - and thus the mobile TV of the future. LTE Broadcast transmits TV images in HD quality from a variety of camera positions to mobile devices. This enables customers to drive future race cars and yachts live with - or look in the stadium the currently running competition game on the smartphone. LTE broadcast, mobile TV the next generation can receive any number of users and at major events - without any burden on the wireless network on the spot as well as for their own data volume. Photos and videos can therefore send and receive in parallel with high speed."