The funds will be used to further the adoption of FastLane, Expway’s newly announced Ultimate Mobile CDN solution which optimizes data traffic between the telecom cells and the terminals using LTE Broadcast. In addition, Expway’s solution will also be made available on Wi-Fi networks to enhance video delivery in highly dense areas.
Operators can win customers by offering more targeted content, leveraging their billing assets to encourage consumers to make small purchases.
Customers are willing to pay more – to a certain extent - for the right multi-screen TV service and that could mean an additional revenue stream for telecoms operators, provided they get their propositions right.
As networks evolve, telcos are able to provide multi-screen offerings and mobile apps in addition to their standard home broadband and TV offers. And while consumers, particularly the younger generations, expect this sort of capability as standard, there is still some incremental revenue to capture.
"[There is] definitely revenue uplift," said Guillaume Sampic, head of strategy at U.K. mobile operator and provider of a nascent TV service EE, speaking at an event hosted by Total Telecom and TV technology provider Netgem in Barcelona on Tuesday.
Verizon has teamed up with publishing giant Hearst to form a joint venture that produce and distribute video content targeted at millennials.
Verizon Hearst Media Partners is already developing its first two channels: RatedRed.com and Seriously.TV.
RatedRed.com is aimed at people living in the U.S. heartland; that is, the Midwest, so-called 'red states', and the Bible belt. It will carry news and documentaries, as well as programmes about politics, religion, military affairs, outdoor life, food and music. Meanwhile, Seriously.TV will offer a humorous take on current affairs.
The channels will be distributed across Verizon's go90 mobile video service, as well as its AOL unit and third-party networks.
"On the heels of our acquisition of AOL and the launch of go90, developing a portfolio of content enables us to capitalise on the forces transforming the mobile ecosystem," said Brian Angiolet, Verizon's senior vice president of consumer product and marketing, in a statement on Wednesday.
Expway, the wireless multicast leader, presented today at Mobile World Congress FastLane, a new Content Delivery Network (CDN) solution with a unique approach to optimizing mobile content delivery. The solution focuses on optimizing the link from the network cell to the devices using LTE Broadcast, Multicast Dynamic Switching and pre-emptive caching.
At the Mobile World Congress Akamai booth (3B30), Expway and Akamai will demonstrate how switching from unicast to multicast using Expway FastLane helps avoid traffic peaks and reduce network bandwidth.
The Huawei – booth (1J50), will showcase how user experience quality can be monitored using FastLane, and the Expway – booth (8.0J40), will reveal what a high-quality HD video user experience looks like with FastLane.
FastLane uses LTE Broadcast, a 3GPP feature available in any recent LTE network, to deliver the content once, to a thousand users or more, leading to enormous bandwidth savings for the delivery of popular content. FastLane is a true end-to end Mobile CDN and includes all components necessary to deliver true LTE Broadcast. It is composed of Expway’s proven products, namely its BMSC, BPM and Device Middleware, already deployed by tier one operators and device makers worldwide, and a new product called the Device Agent.
The videos, web searches, social media updates and more made by Verizon customers in the Bay Area on game day and throughout Super Bowl week added up to 68.6 terabytes (TB) of wireless data, or the equivalent of 45 million social media posts.
The golden anniversary Super Bowl now holds the unofficial record as the most connected and shared championship game in history.
This was possible thanks to a $70 million long-term investment by Verizon to more than triple its 4G LTE wireless data network capacity in the Bay Area.
Super Bowl Sunday shatters record
Fans at Levi's Stadium racked up more than 7 terabytes of data on the Verizon network alone on game day. In comparison, at the 2015 Super Bowl, Verizon customers in Phoenix used 4.1 terabytes of data and in 2014 fans in New Jersey used 1.9 terabytes. That marks a 268 percent or nearly three-fold increase in usage.
Investors have been fretting about Viacom Inc.’s cable TV fortunes and hoping the company will cook up new ways to profit in the digital economy. On Tuesday, as the media company reports quarterly results, it will have a new partnership to tout on that front.
The shiny new object: a deal with Snapchat Inc., the popular vanishing messages app that already carries content for Viacom-owned networks Comedy Central and MTV. Viacom and Snapchat are taking their deal a step further with a multiyear agreement that allows the media company to sell advertising on Snapchat’s behalf.
AT&T* is unveiling its 5G roadmap to bring customers the next-generation of super-fast, flexible wireless connectivity.
Technologies such as millimeter waves, network function virtualization (NFV), and software-defined networking (SDN) will be among the key ingredients for future 5G experiences. AT&T Labs has been working on these technologies for years and has filed dozens of patents connected with them.
We plan to collaborate with Ericsson and Intel to work on 5G solutions in our labs starting in the second quarter of this year, with outdoor tests and trials over the summer. And, we expect field trials of 5G technologies to provide wireless connectivity to fixed locations in Austin before the end of this year. The trials will help guide our 5G standards contributions, and set the stage for widespread commercial and mobile availability once technology standards for 5G are established.
"Over the last two years, our two largest customers...comprise about 13% of Akamai's overall revenue," Leighton said during the company's quarterly earnings call. "As we look ahead to 2016, we expect these two accounts to still be our largest media customers, and they will contribute about 6% of our overall revenue."
"This seven point change in contribution results from their increased do-it-yourself, or DIY efforts," Leighton added.
More bang for the buck when it comes to data center gear.
Mobile phone carriers are feeling the pain as more people watch their favorite movies and TV shows on their smartphones.
One way AT&T and Verizon are responding to that huge appetite for data is by experimenting with new open source software technologies that are typically created by researchers and volunteers and made available for free. Those technologies gives data center operators more flexibility for less money.
Now, data center hardware is increasingly going open source. On Wednesday, AT&T, Verizon, and Deutsche Telekom said they are joining the Facebook-led Open Compute Project, a foundation that makes data center hardware designs available for free so that companies can more easily create their own custom gear.
Accumulated mobile data traffic for video will climb dramatically from 50 ExaBytes for the period 2010-15 to an estimated 1,000 ExaBytes between 2016 and 2021, according to Ericsson.
In the Mobile World Congress edition of the Ericsson Mobility Report, the company said that in 2015 alone, net-added mobile data traffic was 20 ExaBytes, half of which consisted of video traffic.
“The additional video traffic in 2015 is comparable to approximately three full length movies per smartphone subscription,” said Ericsson.
According to the report, key drivers of mobile video traffic included uptake of video on-demand services like HBO and Netflix, which drives longer viewing times, and strong growth of video streaming driven by content providers like YouTube, which in many mobile networks today accounts for 50–70% of video traffic.
Ericsson also pointed to user behaviour changes, with TV and video content, increasingly consumed over mobile networks and on multiple devices, including smartphones, as well as the increasing appearance of video as part of other online applications, including news, advertisements and social media.
“The growth in data traffic is being driven both by increased smartphone subscriptions and a continued increase in average data volume per subscription, fuelled primarily by more viewing of video content,” said Ericsson, which reported a 65% year-on-year growth in mobile data traffic between Q4 2014 and Q4 2015.
BuzzFeed tried to live-stream interview with Obama, but something went wrong
Claude Seyrat's insight:
Incredible that Facebook's Live broadcast of BuzzFeed News interview with President Obama two days ago froze two minutes into the broadcast - before even that the President had taken his seat.
Incredible, but not surprising. A lot of infrastructure, such as servers, CPUs, electricity, mobile network bandwidth and so on, needs to be deployed to broadcast live events. But, we are finding more and more that when broadcasting in traditional unicast mode, if the live event is popular, the broadcast will fail, just as it did yesterday.
On the other hand, LTE Broadcast delivery of OTT content requires much less resources, because it works just like a radio station broadcasting music once, to millions of radio receivers.
Expway already helps tier-one carriers worldwide establish LTE Broadcast networks, so they can be ready for this next wave of live broadcast over the Internet, and insure consistent quality of experience.
The future of video is in the growth of all TV viewing options. Mobile is by far one of the leading formats. Mobile is dynamic and the most convenient for consumers worldwide despite the fact that ideally content is better watched on big screens. The current trends in actual mobile video use are often underestimated though.
Those who talk about the big screen as the first choice for quality content sometimes confuse what is desired with real life choices. How you want to watch is different from how you actually end up watching it. This applies to TV, videos and games as well. However, this doesn’t mean that big screens are going to be replaced by mobile ones.
Total TV viewing growth will be achieved with mobile viewing but not by decreasing time spent on watching TV sets. As for the type of video, linear/streaming TV will stay more profitable than VoD until pricing is otherwise regulated in VOD sector. With great probability, mobile TV viewing will outstrip the level of watching TV through PCs, although PCs are now preferred among Internet TV viewers. About 53 million people worldwide watch OTT TV/mobile TV via our services, most of it is streaming on various devices. Our experience shows this.
Expway, the wireless multicast leader, and MediaTek the market leader in cutting-edge systems on a chip for wireless communications, announced today that MediaTek will integrate the Expway Middleware in MediaTek’s helio Smartphone solution family.
This integration will enable the MediaTek helio Smartphone SoCs to support LTE Broadcast video streams, allowing mobile devices to receive HD video content and ensure the highest Quality of Experience to mobile users.
Content owners and service providers are being offered the chance to deliver live OTT streams to multiscreen devices without any delays compared to the live satellite, cable, DTT or multicast IPTV signals of the same content. It means that viewers using a tablet or smart TV will not be 30 seconds or even two minutes behind the live broadcast signal when watching streaming video and that has some far-reaching implications for television.
To start with, you can improve social TV, since tweets from broadcast viewers or lesser-delayed OTT viewers do not warn you that the penalty (in a football match) was missed before you see it taken. Companion screen applications and experiences can also be enhanced. It becomes possible to stream an OTT feed from a racing driver’s helmet camera to a tablet and know the stream will be in perfect synchronization with the live broadcast signal (and therefore the main camera angle chosen by the show producer) on a television set. In a live talent show you could watch the action from the judge’s point of view on a tablet and that would sync exactly with the traditional ‘audience view’ of the stage that is on the living room television.
Italy is poised to be an early adopter of LTE broadcast technology according to Alberto Fontana, sales and delivery manager at Ericsson. Commenting on the recent success of Italy’s first LTE broadcast concert during Expo 2015 in Milan, Fontana noted that while the Italian market is behind on things like IPTV, it is much ahead in terms of the use of mobile and personal devices.
During October 2015, Ericsson and TIM worked with Samsung and Qualcomm Technologies to present both a live concert by singer-songwriter Max Gazzè and the closing ceremony of the Expo to a select group of visitors. During this trial, the content was broadcast across the 272-acre venue using LTE broadcast technology.
The technical challenges in streaming a 360 video is huge.
Facebook is preparing for a world in which video is no longer flat.
The social network’s push into virtual reality with its Oculus Rift along with similar initiatives by Microsoft and Google is expected to create a flood of video for the devices. Meanwhile, companies like GoPro are developing cameras that people can use to film themselves in 360 degrees while skydiving and snowboarding
Over the past century, technological advancements have massively reduced the cost and time needed to create and circulate content. Though this has liberated artists, consumers are now drowning in a virtually infinite supply of things to watch, listen to and read. The answer to a world where attention is the key constraint, not capital or distribution, isn’t Big Media – it’s the Influencer Curator.
LTE Broadcast – Conducted in conjunction with Akamai partner Expway, this live technology demonstration highlights how mobile operators can switch on the fly from unicast delivery to broadcast delivery of video streams across LTE networks in order to optimize video delivery across the cellular network.
Nine major international telecoms operators on Monday announced they have formed a partnership that appears to be a way for them to tap into the growth potential of major Internet brands.
The companies have come together to create what they describe as a Partnering Operator Alliance, founder member MTS revealed.
In addition to the Russian operator, the group also includes BT, Deutsche Telekom, Reliance Jio Infocomm, Millicom, Orange, Rogers, TeliaSonera and TIM.
The alliance identifies itself as "an open network of like-minded operators worldwide with complementary geographical footprints."
Its purpose is to exchange best practices on bringing partner offerings to market, to jointly identify possible partnerships, and to share knowledge on "upcoming trends and services," MTS said.
The partners in question include major Internet brands that offer the kinds of services telecoms operators have been unable to successfully launch and scale up themselves, such as digital music specialist Spotify and mobile marketing firm Celltick.
The alliance has existing relationships with 30 such partners in total - others including AirBnB, Disconnect, Idoomoo, Magisto, and Mojio - and is looking to add more to the list.
It is also open to the idea of recruiting other operators and said it will add new names "soon".
"Partnering becomes more and more important," said Christian von Reventlow, chief product and innovation officer at Deutsche Telekom.
"We as operators can provide partners with the best networks and easy distribution to customers," von Reventlow added. "And the partners enable us to provide our customers with the best and most innovative products and services."
There were similar comments from representatives of the other operators in the alliance.
"By teaming up with our great peers we'll get the possibility to work with partners and access innovations that we otherwise might not have come across," TeliaSonera's commercial head Jesper Hedblom said.
"The joint forces of industry leaders create additional value for our customers and give us a chance to provide the latest innovations, best services, products and client experience," said Vasyl Latsanych, chief marketing officer at MTS.
Meanwhile, Orange and TIM focused more on how the alliance will help them engage with start-ups.
Mari-Noëlle Jégo-Laveissière, senior executive innovation, marketing and technologies at Orange, noted that her company already works with digital start-ups, via in-house initiatives and other partnerships.
"We strongly believe that this alliance will contribute and enhance our collective ability to scale up innovators," she said.
"This alliance is a unique arena where the most important operators can build upon their respective innovation experiences and solutions providing also an opportunity for operators to introduce their start-up ecosystems to an international footprint," said TIM's head of innovation and industry relations Lucy Lombardi.
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