Another major channel for distributing alerts could be emerging. Remember when the TV industry first converted to digital HDTV? Well, there’s a new version of digital TV developing in the U.S. that could open interesting possibilities for alerting. Standards are being developed for Mobile DTV (Digital TV), which would allow broadcasters to provide new services to handheld devices. Alerting is on the table.
Claude Seyrat's insight:
Unfortunately, this is unrealistic scenario: adding a new chipset ($15) to all mobile devices for alerting has just no sense. Cell Broadcast is already available on all devices and LTE Broadcast will extend that with multimedia capabilities.
Infrastructure vendor Ericsson has said now that convergence is finally taking off, it is ready to bridge the gap between the broadcast and telecoms industries. Talking at a an event in London, the Swedish firm’s Head of Broadcast and Media Services Thorsten Sauer said the firm predicts by 2020 50% of all content viewed will be on mobile devices and on-demand.
As multiplay gathers pace in the UK with BT leading the way with its bid for EE, as well as heavy investment in premium sports rights by BT and Sky and the latter’s planned move into the MVNO market, Ericsson said it is grabbing the opportunity presented by convergence.
“One thing is clear from talking to our telecommunications customers and our media customers: on the media side very high on their agenda is how to translate their business onto new and mobile platforms,” Sauer said. “This is extremely high on their strategic agendas. And on the telco side the role of media is very high on their agenda. So convergence is truly happening, and that puts us,Ericsson, in a very interesting position.”
As part of this strategy, Ericsson has made several acquisitions in recent years to build up its TV portfolio, including that of UK-based broadcast service firm Red Bee Media last May. The vendor claims it now handles 1.6 million media assets annually for numerous broadcasters.
Also talking at the event, EE’s Senior Manager of Network Strategy Matt Stagg said operators have to accept LTE networks need to be largely geared towards video streaming. “3G was a voice and text service with data, which was high-speed data for browsing, and it did some video,” Stagg said. “Now [with 4G] we’re talking of a video distribution network that needs to support communications.”
According to Stagg this requires a significant shift in thinking from operators’ part, and ultimately will push LTE broadcast at the forefront of the industry. “The biggest fundamental shift we will see in the next decade for mobile distribution of TV is LTE broadcast. EE’s vision for LTE broadcast is that it will be better than TV,” he said.
However, Ericsson’s recent survey looking at consumer behaviour around TV and video found data and content costs are still barriers for mobile viewing. But at the same time 4G and the popularity of unlimited packages are lowering the bar for users.
According to Michael Björn, Head of Research at Ericsson’s ConsumerLab, consumers increasingly want much more personalised TV viewing, and on-demand and catch-up services, multiple devices per user and 4G adoption are driving mobile video.
“All this means it is indeed time to change the structure of TV services,” he said. “We hear people saying that they would like to have a totally personalised experience of pick and mix [content] but they would still like to have help with the aggregation of that. 48% of the [2,000] people we interviewed said they would be willing to pay for that package: personalised but a single-aggregator service.”
The UK Culture and Communications Minister Ed Vaizey also made an appearance at the event. Echoing Sauer’s words he said: “we are in the cusp of convergence.”
In his short speech he also listed some of the things the government is doing to help the industry move forward: “we as government are working with companies like Ericsson, we are supporting the roll-out of broadband across the UK, we’ve got our mobile infrastructure project which is designed to cover not-spots with mobile, we’ve got the new geographic target for mobile operators to reach 90% of the country geographically by 2017.”
Meanwhile the UK Finance Minister George Osborne in his budget speech pledged a £600 million boost to clearing spectrum to be auctioned for mobile networks. He also promised funding for public wifi for libraries, and provision of broadband vouchers to more cities. He also made promises on ‘ultra-fast broadband’: “we’re committing to a new national ambition to bring ultra-fast broadband of at least 100 megabits per second to nearly all homes in the country, so Britain is out in front.”
The big thing for LTE broadcast is that it makes it possible to simultaneously deliver the same content to virtually unlimited number of users without using up the full capacity of a network. It will be interesting to see how this space develops as providers and operators alike seek for new revenue opportunities in the converging marketplace.
The CDN giant wants to achieve high quality at huge scale for television, including 4k and UHD, and is investigating a number of technologies including multicasting, hybrid HTTP/UDP, peer-assisted delivery and intelligent pre-positioning. It looks increasingly like Akamai software could end up on in-home devices.
Claude Seyrat's insight:
Multicast is becoming more and more important in content delivery optimization. LTE Multicast will become soon a must-have.
BMS is definitely not just for video. We’re talking about multimedia, so your Sports Illustrated would have all the articles, high definition images and embedded video. We did a proof of concept, and people were amazed by the fact that, if you pre-load the content, it’s very fast when you interact with the application as everything is coming from the phone’s internal flash memory. You could have other use cases, which are theoretically similar, but technically quite different, where eMBMS could be used to push the content distribution network all the way to the phone for pre-caching. The idea, with CDNs, is that you push the content as close as you can to the client. Why not just push it all the way to their phone? Let’s say you have a client who has a YouTube app, and you know 80% of your clients that have that app look at the top ten videos, so why not just push it to all of them? You save resources and everyone has a great user experience. It’s a win-win situation.
Younger audiences watch more hours of video on YouTube and other digital outlets than TV — simply because they find it more enjoyable and relevant to their lives, according to a new study.
Consumers aged 13-24 spend 11.3 hours weekly watching free online video compared with 8.3 hours for regularly scheduled TV, according to a study conducted in the fall of 2014 by Hunter Qualitative Research commissioned by digital-media firm Defy Media.
A major factor driving Internet-video consumption among millennials, per the study: 62% of survey respondents said digital content makes them “feel good” about themselves vs. 40% reported for TV. According to the survey, 67% of millennials said digital delivers content they can relate to vs. 41% for TV, and 66% said they turn to digital content to relax vs. 47% for TV.
Americans are a mobile culture. We’re on the move – all the time. But for most of us, that means we’re cut off from media. Sure, on the highway we’ve all driven by a minivan with Shrek playing in a drop down DVD player for the back seat crowd.
Singapore Telecommunications Limited (Singtel) has partnered Ericsson to trial LTE (Long-Term Evolution) Broadcast and voice over Wi-Fi calling, to lift video and voice experiences to a new level for customers in Singapore.
The first trial of video delivery with LTE Broadcast will be at the 28th South East Asian (SEA) Games which will be held in Singapore from 5-16 June 2015.
Ericsson and Telstra continue to lead mobile operators in the adoption of LTE Broadcast. The technology is attracting growing industry traction as a method for making the best use of existing network resources and available spectrum to deliver new video services and offload network.
Steve Jobs is famously quoted by his biographer, Walter Isaacson as saying “I finally cracked it” referring to a modernized TV experience. Most commentators have focused on the potential for innovating in user interface and experience. What if that wasn’t the main problem he’d “cracked”? Is that really the Big Hairy Audacious Goal that could redefine TV and video? The distribution of video in many ways is a much bigger problem facing anyone trying to disrupt TV. Apple could potentially address the problem and wrest control by leveraging an asset few other companies possess; ton’s of cash!
While there is a legitimate concern that LTE Broadcast content will be given a higher quality of service than regular, over-the-top video content, I don't think the situation will violate net neutrality.
CFO Fran Shammo said March 2 at an investors conference that multicasting's ability to efficiently stream a major event to millions of viewers at the same time will be a part of the service, but "it will be a lot more than that."
He expects different business models to emerge in OTT mobile video than linear TV. "You can't make money paying $5 a sub[scriber] for every sub you have," Shammo said. "With 103 million subs it doesn't make economic sense and the content providers know that."
In the pay TV industry, cable networks are paid affiliate fees that range from a few cents to an estimated $6 for Walt Disney Co.'s ESPN, for every subscriber the TV show reaches, not the number of viewers actually watching the program. If the same business model is adopted by Verizon's OTT service, it would have to pay affiliate fees for every one of over 100 million mobile subscribers it has regardless of who is watching.
At Facebook's F8 developer conference yesterday, the company announced a series of initiatives that, taken together, demonstrate it is positioned to be a very big player in video and YouTube's biggest competitor long-term. Following are the most important announcements and my take on their implications. I also note the key missing pieces that are almost certainly on Facebook's video roadmap.
Linear TV is still the dominant viewing source among those aged six to 34, with 69% of adults and 76% of kids still starting their viewing journey via TV channels, according to new research by Viacom International Media Networks (VIMN).
Mobile operators worldwide will be able to generate new revenues and grow market share thanks to the combination of Ericsson’s Media Delivery Network (MDN) solution and Opera Software’s Rocket Platform.
This collaboration will enable new monetization and network services that include the launch of Opera’s Rocket Marketer, which delivers in-session content, messaging and offers from an operator within a user’s browsing session, putting operators and their unique value proposition back in front of their customers.
The solution will also leverage access to Opera Mediaworks, the world’s largest independent advertising platform, to further assist operators in monetizing their core assets.
“We are pleased to form this partnership with Ericsson. The collaboration integrating our new Rocket Platform into the Ericsson Media Delivery Network allows operators to interact with their customers in a highly targeted manner, providing offers, promotions and recommendations advantageous to both,” said Opera CEO Lars Boilesen.
Enabling operators to deliver content and bring added value to the media chain Ericsson’s Media Delivery Network is a single, all-software solution for the optimized delivery of managed and unmanaged content across both fixed and mobile networks. Ericsson’s focus on enabling operators to bring added value to the media chain is what shapes the solution, which uniquely couples innovation in caching and optimization with the connection of essential partnerships to unlock new growth through media-centric business models.
“Right now operators face the real challenge of generating sustainable business growth as network traffic scales rapidly and new internet-based apps erode some of the traditional consumer services they provided. This partnership really enhances the Ericsson Media Delivery Network solution as part of our MDN Connect framework, enabling our operator customers to deploy new services, and grow new revenues through leveraging the wider Opera ecosystem and browser-based capabilities on consumer devices,” commented Ove Anebygd, Vice President and Head of Solution Area Media, Ericsson.
Flexible, NFV-ready configuration The joint offering utilizes a scalable and flexible NFV-ready configuration, leveraging a cloud-based architecture that can be deployed quickly and in a highly agile manner. Additional system resources can easily be added and new functionality dynamically provisioned, thanks to a fully virtualized environment.
Swedish telecommunications giant Ericsson has joined with content providers and device vendors, and mobile operators including Telstra to talk LTE Broadcast at Mobile World Congress in Barcelona.
Ericsson teamed up with companies including Facebook, the GSA (Global mobile Suppliers Association), the GSMA, INDYCAR, Intel, KPN, Qualcomm Technologies, Telstra and Verizon, to convene an LTE Broadcast User Group to thrash out an agreement of best practices and the establishment and operation of LTE Broadcast services.
LTE Broadcast is a relatively new technology that would enable network operators like Telstra to offer mobile TV and video on demand without the need for additional spectrum and without requiring new infrastructure and end-user devices. Telstra, which broadcasts a lot of sport through its AFL and NRL offerings, is already partnering with Ericsson to trial 5G technologies and is again working with the Swedish giant to create a global ecosystem around LTE Broadcast.
We announced that our LTE Multicast middleware — also known as eMBMS (evolved Multimedia Broadcast Multicast Services) — is now available on a Technicolor Over-the-top (OTT) set-top-box. The result of this integration has been successfully tested on the Ericsson LTE Multicast platform.
Alabamians in 2015 will experience faster, more reliable wireless calling, data streaming and Web surfing on the Verizon Communications Inc. (NYSE:VZ) thanks to heavy investments the company made in 2014. Over the course of the past year, the company invested more than $129 million in network enhancements across Alabama. Its total network investment in the state now totals more than $1.1 billion since the company was formed in 2000. Verizon Communications Inc. (NYSE:VZ) stock reports turn up of
In 2015 more people will watch streamed on-demand video on a weekly basis than broadcast TV, according to research by Ericsson.
Discussing the findings of its recent ConsumerLab ’10 Hot Consumer Trends for 2015’ report, Michael Björn, head of research at Ericsson ConsumerLab, said that at the overall hours we spend watching streamed video will also eventually exceed the hours spent watching broadcast TV.
“At the current pace of change, maybe that will happen around 2020,” said Björn. “Streaming is overtaking broadcast for the simple reason that consumers see more value in something that is delivered when they want to watch it rather than when the clock hits a certain hour. Simultaneously we are creatures of habit, so although the value of getting something on demand is obvious, the change happens gradually.”
Ericsson’s ConsumerLab survey of 23 countries found that more than three-quarters of consumers browse the internet and half use social media every day.
Last year, the research found that streaming overtook broadcast TV in terms of popularity among those aged 16-45, with 80% in this age group watching streamed video “several times a week or more”.
Some 77% of the total sample population watched broadcast content, compared to 75% who favoured streaming services, but Ericsson said this will change during 2015. “The year will be historic, as we will watch streamed content more often than broadcast TV,” said the report.
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