TDF wants to help the content distributors by delivering their contents in a more effective way, using push over broadcast.
The TDF group will leverage broadcast technology to deliver content to smartphones and tablets.
[curnote: TDF is the largest broadcast network operator in Europe with 11.000 sites]
There is not a week without a telecom operator highlighting the explosion of mobile internet traffic, directly due to the boom of smartphones and tablets.
TDF has a solution in hand, faced with this mobile network congestion. It plans to make use of its broadcast networks to help the media disseminate their content to mobile devices, tablets and smartphones. “Today, when a user looks at a magazine or newspaper on his touchscreen mobile, loading time is generally considered too long, and often he or she does not have the patience to wait until the end," says Vincent Grivet, Director of broadcasting development in TDF.
The group proposes to use the broadcast network, and at night, they plan to push media and audiovisual contents such as video on demand and catch-up TV services to the terminals. “In the morning, the user will find his newsletter or programs stored directly in his smartphone or tablet. The content is immediately available. There is no need to wait for the downloading time”, he continued. The Content providers, broadcasters and publishers, are monitoring the project with interest: "We discuss a lot with the newspaper publishers who are very active on the mobile space but often find that the customer experience is not good enough.” TDF does not work alone on this project called B2M (Mobile Multimedia Broadcast), but has teamed up with six French industrial partners: French manufacturer Archos, Airweb (mobile services and applications), DiBcom (integrated circuits), Expway (Push VOD and network specialist) Immanens (electronic media) and the “Institut Télécom”.
Cost of broadcast.
This prototype will be tested commercially after the summer 2012.The consortium has received, from the Framework of ‘The Grand Emprunt’, a government subsidy of about one third of the project, estimated at 3 million euros. Internationally, a similar system was developed in Japan by NTT DoCoMo.
Is it meddling in the backyard of telecom operators? a declaration of war? "We are not antagonistic, but we are complementary with mobile Internet networks. If we are looking at things from this angle, we are in for selling in wholesale capacity. Operators cannot be indifferent to this solution that will significantly reduce their traffic load”. Vincent Grivet explains.
TDF requires the operators to be involved in the project, estimating that it can help them manage their costs in response to massive traffic.
Is this a return of personal mobile television (TMP), which has remained on deaf ears? "No, it's very diferent. This is a different use of television, with time flow shift. In addition, the service provided is multimedia at large and not limited to television, " says Vincent Grivet.
Financially, the solution proposed by TDF is an expense for publishers. Today, they are paying almost nothing for transmission to mobile Internet networks. Consequently the resolution TDF will inevitably be more expensive, even though the economic model has not yet been conclusive. But TDF bets that one day, the price of transmission on mobile Internet networks will increase and that publishers will find their interest in its solution.
[Translation of a French Article in Le Figaro]
[Photo: TDF broadcasts TV from the Eiffel Tower in Paris]
[EdNote: Expway's Technologies will be used for all Push File (magazines and VOD), Audience Measurement and Electronic Program Guide - DVB-T2 will be used - For more information: FastCast]