Mobile Video Challenges Worldwide
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Mobile Video Challenges Worldwide
Mobile Video: How to deal best with Mobile Video growth, Monetization and all related topics
Curated by Claude Seyrat
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NTT Docomo Ventures Invests in Expway to Advance Mobile CDN Development

NTT Docomo Ventures Invests in Expway to Advance Mobile CDN Development | Mobile Video Challenges Worldwide | Scoop.it
The funds will be used to further the adoption of FastLane, Expway’s newly announced Ultimate Mobile CDN solution which optimizes data traffic between the telecom cells and the terminals using LTE Broadcast. In addition, Expway’s solution will also be made available on Wi-Fi networks to enhance video delivery in highly dense areas.
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Programmatic drives video ad growth, mobile viewing rising sharply » Digital TV Europe

Programmatic drives video ad growth, mobile viewing rising sharply » Digital TV Europe | Mobile Video Challenges Worldwide | Scoop.it
Claude Seyrat's insight:
People have more tolerance of buffering for live events - it is for me a sign that they really really want to see this content - but they must be pretty frustrated.

 

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32% of smartphone streamers abandon session every other time

32% of smartphone streamers abandon session every other time | Mobile Video Challenges Worldwide | Scoop.it
New data shows that premium online video quality isn't measuring up to expectations. 86% expect a high quality viewing experience from every screen, and many aren’t getting it. According to a new
Claude Seyrat's insight:

Many SVOD consumers are not getting the TV-like experience they expect out of their mobile devices. This is having a devastating impact on the bottom line of service providers.

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England v Wales Euro 2016 game sets new mobile data traffic record

England v Wales Euro 2016 game sets new mobile data traffic record | Mobile Video Challenges Worldwide | Scoop.it
UK mobile operator EE has revealed the recent football match between England and Wales delivered a new record for mobile data consumption on its network.

The Euro 2016 fixture was the first time the two countries had faced each other in one of the big two international football tournaments. The match kicked off at 2pm, which probably coincided with a belated lunch-hour for many fans. It was broadcast by the BBC and also streamed live via the BBC website, which will have prompted many fans to watch it on mobile devices.

The chart below shows yesterday’s data traffic superimposed on the data for a week ago. As you can see the traffic curves were almost identical until 2pm, at which point mobile data consumption almost doubled. A few people stopped streaming at half time then even more tuned in for the second half, peaking when Daniel Strurridge scored England’s late winner before quickly dropping back to normal levels.

“This was a perfect storm for mobile data usage – a huge event, with massive build up, taking place during the working day, and live streamed on a great app,” said Matt Stagg, Head of Video and Content at EE. We’ve built our 4G network to be able to deliver an amazing live video experience for our customers for events exactly like this. People don’t want to miss these big events, and a reliable, high capacity mobile network makes sure that they don’t.”

According to EE that peak was 50% higher than the previous peak, which resulted from people streaming footage of Tim Cahill’s volleyed goal for Australia against the Netherlands in the 2014 World Cup, which you can see below.

Video Player
EE also shared an update to its Wembley Stadium mobile data consumption numbers. Apparently this year’s FA Cup final topped one terabyte of mobile data in the stadium, almost double last year’s level.

Here’s some more info from EE: “The magic of the cup final fuelled a surge in picture and video posts to social media with uploads representing 31% of total traffic inside the stadium, a significant increase from previous events. Usage of Snapchat peaked at the start of the first half, as lucky fans from both sides looked to share their big day out with friends and family.

“Web browsing and video streaming made up the vast majority of data downloads during match day, with fans utilising access to video replays and match feeds via the likes of BBC Sport.

“Over 12,000 EE customers nationwide were tuned into BBC’s live coverage of the game via their mobile devices, the peak occurring shortly after Jesse Lingard smashed the winner in the 110th minute. iPhones (64%) made up the majority of devices streaming BBC’s live coverage, followed by Android (24%) and iPads (7%). Video on demand was the second most popular BBC service during the game, with approximately 3,000 mobile users, followed by live radio (approx. 2,000).”

Via Patrick Lopez
Claude Seyrat's insight:

We've known for some time now that special, live events create peaks in mobile data consumption. Euro 2016 provides another example.

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Euro 2016: How to watch live on TV, mobile and online in the UK and abroad

Find out how to watch Euro 2016 live on TV, mobile and online all across the globe.
Claude Seyrat's insight:

Euro 2016 is now available live, on your mobile device. Watch it anytime, anywhere!

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Russia eyes LTE TV services

Russia eyes LTE TV services | Mobile Video Challenges Worldwide | Scoop.it
Russia is looking into the possibility of launching TV services using LTE Broadcast technology.
Claude Seyrat's insight:

Russians may soon get as much as 20 live HD streaming TV channels on their mobile phones. Time to move to Russia?

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Reliance Jio Apps: Everything You Want to Know

Reliance Jio Apps: Everything You Want to Know | Mobile Video Challenges Worldwide | Scoop.it
Reliance Jio has stirred up a lot of hype in the Indian telecom sector. Despite numerous rumors claiming a launch during December 2015, the company only di
Claude Seyrat's insight:

The live streaming tsunami is coming. Early signs abound. The latest: Jio play, just launched by Reliance in India, is a live streaming TV app with about 300 channels! Network congestion problems? LTE Broadcasting to the rescue!

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Blog: New LTE-Broadcast Alliance needs to make friends with Apple and co - Mobile World Live

Blog: New LTE-Broadcast Alliance needs to make friends with Apple and co - Mobile World Live | Mobile Video Challenges Worldwide | Scoop.it
It could be argued that, after an initial bout of enthusiasm around LTE-Broadcast, with th
Claude Seyrat's insight:

Indeed, apple would be a game changer for the operators, and the broader LTE Broadcast market.

 

But more importantly Apple will be changed by the game.

 

There are too many benefits, and money on the table for Apple not to jump in:

 

- Development of live events on iTunes

- Efficiency gains in software and application upgrades with push files

- The natural continuity of its own CDN into the “last mile CDN” using the device as the edge of the network

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Broadcast is a top ‘ask’ for OTT streaming packages

Broadcast is a top ‘ask’ for OTT streaming packages | Mobile Video Challenges Worldwide | Scoop.it
Seven in ten (71%) of the so-called ‘core streamers’ in the United States say that access to broadcast networks is one of the top features they value in a TV/video service.
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Time is right for telcos to profit from mobile TV

Time is right for telcos to profit from mobile TV | Mobile Video Challenges Worldwide | Scoop.it

Operators can win customers by offering more targeted content, leveraging their billing assets to encourage consumers to make small purchases.


Customers are willing to pay more – to a certain extent - for the right multi-screen TV service and that could mean an additional revenue stream for telecoms operators, provided they get their propositions right.

As networks evolve, telcos are able to provide multi-screen offerings and mobile apps in addition to their standard home broadband and TV offers. And while consumers, particularly the younger generations, expect this sort of capability as standard, there is still some incremental revenue to capture.

"[There is] definitely revenue uplift," said Guillaume Sampic, head of strategy at U.K. mobile operator and provider of a nascent TV service EE, speaking at an event hosted by Total Telecom and TV technology provider Netgem in Barcelona on Tuesday.

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Verizon, Hearst form video JV

Verizon, Hearst form video JV | Mobile Video Challenges Worldwide | Scoop.it
Verizon has teamed up with publishing giant Hearst to form a joint venture that produce and distribute video content targeted at millennials.

Verizon Hearst Media Partners is already developing its first two channels: RatedRed.com and Seriously.TV.

RatedRed.com is aimed at people living in the U.S. heartland; that is, the Midwest, so-called 'red states', and the Bible belt. It will carry news and documentaries, as well as programmes about politics, religion, military affairs, outdoor life, food and music. Meanwhile, Seriously.TV will offer a humorous take on current affairs.

The channels will be distributed across Verizon's go90 mobile video service, as well as its AOL unit and third-party networks.

"On the heels of our acquisition of AOL and the launch of go90, developing a portfolio of content enables us to capitalise on the forces transforming the mobile ecosystem," said Brian Angiolet, Verizon's senior vice president of consumer product and marketing, in a statement on Wednesday.
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In a National First, Turkcell Live Trials LTE Broadcast During Basketball Game

In a National First, Turkcell Live Trials LTE Broadcast During Basketball Game | Mobile Video Challenges Worldwide | Scoop.it
With only a month left for the 4.5G launch on April 1st, Turkcell demonstrated LTE Broadcast technology during a basketball game between Turkey’
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Expway Presents FastLane, Offers Flawless, Cost-Effective Mobile Video Experience to Any OTT service -

Expway Presents FastLane, Offers Flawless, Cost-Effective Mobile Video Experience to Any OTT service - | Mobile Video Challenges Worldwide | Scoop.it

Expway, the wireless multicast leader, presented today at Mobile World Congress FastLane, a new Content Delivery Network (CDN) solution with a unique approach to optimizing mobile content delivery. The solution focuses on optimizing the link from the network cell to the devices using LTE Broadcast, Multicast Dynamic Switching and pre-emptive caching.

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At the Mobile World Congress Akamai booth (3B30), Expway and Akamai will demonstrate how switching from unicast to multicast using Expway FastLane helps avoid traffic peaks and reduce network bandwidth.

The Huawei – booth (1J50), will showcase how user experience quality can be monitored using FastLane, and the Expway – booth (8.0J40), will reveal what a high-quality HD video user experience looks like with FastLane.

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FastLane uses LTE Broadcast, a 3GPP feature available in any recent LTE network, to deliver the content once, to a thousand users or more, leading to enormous bandwidth savings for the delivery of popular content. FastLane is a true end-to end Mobile CDN and includes all components necessary to deliver true LTE Broadcast. It is composed of Expway’s proven products, namely its BMSC, BPM and Device Middleware, already deployed by tier one operators and device makers worldwide, and a new product called the Device Agent.



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AT&T banks on streaming video future - Mobile World Live

AT&T banks on streaming video future - Mobile World Live | Mobile Video Challenges Worldwide | Scoop.it
AT&T finance chief John Stephens expressed his faith that a streaming version of the operator’s DirecTV service
Claude Seyrat's insight:

Yet more evidence of the growing demand for mobile streaming.

It will take many more, but this is yet another nail in the cable TV coffin.

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Here’s what live sports looks like on Twitter

Here’s what live sports looks like on Twitter | Mobile Video Challenges Worldwide | Scoop.it
Twitter is streaming Wimbledon, our first glimpse at live sports on Twitter.
Claude Seyrat's insight:

Twitter is live streaming Wimbledon mixed with related tweets and ads. Will users like the experience?

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T-Mobile in Talks to Add Facebook to Binge On

T-Mobile in Talks to Add Facebook to Binge On | Mobile Video Challenges Worldwide | Scoop.it
Claude Seyrat's insight:

Good news and bad news? T-Mobile adds another big video content provider to its nearly 90 video partners. More mobile video streaming - to choose from (good news for mobile end-user) - to deal with (bad news for carriers)?

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Exclusive: Live streaming video and channels coming to the Amazon Fire TV

Exclusive: Live streaming video and channels coming to the Amazon Fire TV | Mobile Video Challenges Worldwide | Scoop.it
I have begun my dissection of the new 5.2.1.0 software update for the Amazon Fire TV and have found strong evidence that support for live streaming video from Amazon is coming to the device.
Claude Seyrat's insight:

Is TV dead? Live Streaming is on the rise. All online players, one after the other are launching live services over the air. TV is probably not dead yet, but its days are counted.

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Facebook and Microsoft Are Laying a Giant Cable Across the Atlantic

Facebook and Microsoft Are Laying a Giant Cable Across the Atlantic | Mobile Video Challenges Worldwide | Scoop.it
Internet giants are starting to build enormous networks of their own, taking over the role traditionally played by telecom companies.
Claude Seyrat's insight:

The data traffic growth is incredible! This is just the begging, and these giants now it!

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Phone connectivity a top priority for new-car shoppers, survey says | Motor1.com

Phone connectivity a top priority for new-car shoppers, survey says | Motor1.com | Mobile Video Challenges Worldwide | Scoop.it
Ability to sync your phone a key consideration.
Claude Seyrat's insight:

Car connectivity on the rise. In fact consumers now demand it. LTE Broadcast slated to help firmware upgrades and mass data downloads.

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Twitter is introducing a Periscope live-streaming button in its mobile apps

Twitter is introducing a Periscope live-streaming button in its mobile apps | Mobile Video Challenges Worldwide | Scoop.it
Facebook is heaping focus on live video with an entirely dedicated tab for streams, which prioritizes in-the-moment broadcasts, so it's no surprise to see..
Claude Seyrat's insight:

Live video streaming is a new battleground with its highs and lows.

- Twitter got NFL right for Thursdays game

- Periscope will be integrated into twitter and be available for its +200M users

- Facebook live is growing with some technical hiccups

 Can the internet sustain this growth of more and more live video?

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BuzzFeed tried to live-stream interview with Obama, but something went wrong

BuzzFeed tried to live-stream interview with Obama, but something went wrong | Mobile Video Challenges Worldwide | Scoop.it
BuzzFeed tried to live-stream interview with Obama, but something went wrong
Claude Seyrat's insight:

Incredible that Facebook's Live broadcast of BuzzFeed News interview with President Obama two days ago froze two minutes into the broadcast - before even that the President had taken his seat.

Incredible, but not surprising. A lot of infrastructure, such as servers, CPUs, electricity, mobile network bandwidth and so on, needs to be deployed to broadcast live events. But, we are finding more and more that when broadcasting in traditional unicast mode, if the live event is popular, the broadcast will fail, just as it did yesterday.

On the other hand, LTE Broadcast delivery of OTT content requires much less resources, because it works just like a radio station broadcasting music once, to millions of radio receivers.

Expway already helps tier-one carriers worldwide establish LTE Broadcast networks, so they can be ready for this next wave of live broadcast over the Internet, and insure consistent quality of experience.

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Future of mobile video: live TV with catch-up and local content

Future of mobile video: live TV with catch-up and local content | Mobile Video Challenges Worldwide | Scoop.it

The future of video is in the growth of all TV viewing options. Mobile is by far one of the leading formats. Mobile is dynamic and the most convenient for consumers worldwide despite the fact that ideally content is better watched on big screens. The current trends in actual mobile video use are often underestimated though.


Those who talk about the big screen as the first choice for quality content sometimes confuse what is desired with real life choices. How you want to watch is different from how you actually end up watching it. This applies to TV, videos and games as well. However, this doesn’t mean that big screens are going to be replaced by mobile ones.


Total TV viewing growth will be achieved with mobile viewing but not by decreasing time spent on watching TV sets. As for the type of video, linear/streaming TV will stay more profitable than VoD until pricing is otherwise regulated in VOD sector. With great probability, mobile TV viewing will outstrip the level of watching TV through PCs, although PCs are now preferred among Internet TV viewers. About 53 million people worldwide watch OTT TV/mobile TV via our services, most of it is streaming on various devices. Our experience shows this.

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Expway and MediaTek to Accelerate LTE Broadcast Adoption on Smartphones -

Expway and MediaTek to Accelerate LTE Broadcast Adoption on Smartphones - | Mobile Video Challenges Worldwide | Scoop.it
Expway, the wireless multicast leader, and MediaTek the market leader in cutting-edge systems on a chip for wireless communications, announced today that MediaTek will integrate the Expway Middleware in MediaTek’s helio Smartphone solution family.

This integration will enable the MediaTek helio Smartphone SoCs to support LTE Broadcast video streams, allowing mobile devices to receive HD video content and ensure the highest Quality of Experience to mobile users.
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Spot Watch: Telstra Preps LTE Broadcast

Spot Watch: Telstra Preps LTE Broadcast | Mobile Video Challenges Worldwide | Scoop.it
Australian telecom and media provider Telstra is beginning to tease the upcoming launch of a new video product that will be powered by LTE broadcast (eMBMS) technology. Telstra, which already uses …
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What it means for TV when you can deliver live OTT streams in perfect time with broadcast signals | VideoNet

What it means for TV when you can deliver live OTT streams in perfect time with broadcast signals | VideoNet | Mobile Video Challenges Worldwide | Scoop.it
Content owners and service providers are being offered the chance to deliver live OTT streams to multiscreen devices without any delays compared to the live satellite, cable, DTT or multicast IPTV signals of the same content. It means that viewers using a tablet or smart TV will not be 30 seconds or even two minutes behind the live broadcast signal when watching streaming video and that has some far-reaching implications for television.

To start with, you can improve social TV, since tweets from broadcast viewers or lesser-delayed OTT viewers do not warn you that the penalty (in a football match) was missed before you see it taken. Companion screen applications and experiences can also be enhanced. It becomes possible to stream an OTT feed from a racing driver’s helmet camera to a tablet and know the stream will be in perfect synchronization with the live broadcast signal (and therefore the main camera angle chosen by the show producer) on a television set. In a live talent show you could watch the action from the judge’s point of view on a tablet and that would sync exactly with the traditional ‘audience view’ of the stage that is on the living room television.
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