In few years >75% of all mobile traffic will be video. Imagine the bandwidth savings LTE Broadcast (a.k.a. eMBMS) will then make at carriers' networks? The numbers are in petabytes when the short-tail of content is pushed to users over LTE Broadcast.
Expway is not alone in evangelizing about this technology, here’s what we are doing with few of our partners at MWC:
Expway’s Middleware powers the Alcatel-Lucent and Verizon Wireless LTE Broadcast demo, at Alcatel’s booth. Our middleware controls the Sequans LTE modem inside of the 7” Android tablet, receiving and decoding the streams for folks to watch.
Please find here the VZW article from the actual Super Bowl event.
>> Alcatel-Lucent’s demonstration at 3K10
>> Sequans demonstration at 7D76
Expway and Anritsu will present Expway’s BM-SC and Anritsu’s MD 8430A Signaling Tester integrated together, at Anritsu’s booth.
This is the first and only product today that allows operators and device manufacturers to conduct extensive lab tests, as well as certify LTE Broadcast devices for the mass market.
>> Anritsu's demonstration at 6F40
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Intel is widening their XMM 7160 platform to support eMBMS. Through the integration with Expway, their device customers will next be able to offer the robust functionality of eMBMS to their carrier customers.
This Intel multimode chip has now “Expway inside”, and the joint demo will available for MWC visitors to see, at Intel’s booth.
>> Intel demonstration at 3D30
Expway’s middleware now also supports HEVC, which enables our customers to save additional >50% in LTE Broadcast bandwidth. Come and see the demo at Ittiam’s booth, our video player partner on this.
>> Ittiam demonstration at Hall 8 Booth 8.1K24
As you know, Expway’s middleware powers for example NTT’s NOTTV. Today this mobile broadcast service is the world’s most successful one, grossing out $25M per quarters.
Due to the experience we have gained from working with carriers at mobile broadcast, we now get a lot of questions from operators on eMBMS business models. This is the topic on what we focus on this MWC: we have gathered material of various use-cases around the world, and look forward in sharing that with you.
Let me know if you are interested in the business models presentation, and if you have time to meet us at MWC. It would be a pleasure to catch up again. Looking forward :)