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Mobile Video Challenges Worldwide
Mobile Video: How to deal best with Mobile Video growth, Monetization and all related topics
Curated by Claude Seyrat
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French tech firms announce $5M LTE Multicast project

French tech firms announce $5M LTE Multicast project | Mobile Video Challenges Worldwide | Scoop.it

A group of French companies, including Orange subsidiary Viaccess-Orca, Archos, Sagemcom, Expway, Sequans and Telecom ParisTech university to design a next-generation evolved multimedia broadcast multicast services (eMBMS) terminal solution. The Multimedia for 4G Evolution (MM4G Evo) project is expected to widen the capabilities of eMBMS, helping to drive innovation in LTE multicast deployments worldwide. The over USD 5 million project covers the full value chain, with operator, chipset and device makers, DRM providers software developers, operators and research labs.

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Video Viewing Skyrockets – More Than Doubling – with T-Mobile’s Binge On

Video Viewing Skyrockets – More Than Doubling – with T-Mobile’s Binge On | Mobile Video Challenges Worldwide | Scoop.it
Claude Seyrat's insight:

T-Mobile today released new data about how its revolutionary Binge On video service is fundamentally changing the way millions of Un-carrier customers watch video. In less than three months since launch, T-Mobile customers on qualifying data plans are already watchingmore than twice the video than before from the free services with Binge On – those services that stream without eating up your high-speed data on T-Mobile.
 
On top of that, T-Mobile has added Amazon Video, Fox News, Univision NOW from Univision Communications Inc. (UCI) and WWE® Network to the growing list of services that stream without using your high-speed data on T-Mobile—now totaling more than 40 video streaming services, including Netflix, HBO Now, Hulu, SHOWTIME, Sling TV, STARZ, WatchESPN and many more. And, T-Mobile is making it even easier for customers to manage their Binge On settings with even fewer clicks on the web and in the T-Mobile app as well as with all-new short codes.

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Why Verizon's Free Go90 Net Neutrality Argument Is Weak

Why Verizon's Free Go90 Net Neutrality Argument Is Weak | Mobile Video Challenges Worldwide | Scoop.it

Here’s how Verizon says it is doing it legit. The company says it is using its own, recently launched sponsored data program, known as FreeBee. Sponsored data is like toll-free calling, where the provider of the content, rather than the consumer of it, pays the cost.


Go90 has decided to take advantage of Verizon’s FreeBee Data 360 service, which allows them to pay for customer’s data usage associated with watching videos on the Go90 app,” a Verizon representative told Re/code. “FreeBee Data 360 is an open, non-exclusive service available to other content providers on a non-discriminatory basis. Any interested content provider can use FreeBee Data 360 to expand their audiences by giving consumers the opportunity to enjoy their content without incurring data charges.


But here’s the problem with that. Verizon runs the network. If a little bit of data traffic isn’t getting paid for, it can just make sure its costs are covered by all the traffic that is paid. Whether or not it can sign up that many advertisers isn’t all that important, at least for a while.

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Live streaming gains ground as YouTube and Yahoo are adding the feature

Live streaming gains ground as YouTube and Yahoo are adding the feature | Mobile Video Challenges Worldwide | Scoop.it

Anyone thinking the Wild West mentality of the online video space is fading hasn't looked very closely at the emerging live streaming video segment. Despite the technology being available for more than two decades, with Real Networks among the first to test it in a consumer-focused format, live streaming didn't catch the industry's attention until mid-2014 when then-Justin.TV owned game-streaming website Twitch emerged as the fastest-growing video site in the U.S.


What drove the rise of live streaming was a confluence of open-source innovation, user demand, and the vast improvements in broadband network capacity and online video streaming technology. Put more simply, the capability to stream live video smoothly wasn't quite there -- and users weren't sure what to use it for. All that changed over the past couple of years.

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YouTube doesn't like T-Mobile's low-quality video scheme

YouTube doesn't like T-Mobile's low-quality video scheme | Mobile Video Challenges Worldwide | Scoop.it
The program, which launched last month, prevents T-Mobile subscribers from streaming HD video and in exchange allows them to stream video from Netflix, HBO Go, and a number of other services without having it count toward their data cap. Notably, YouTube is not part of that program. But its video is being downgraded to around 480p quality anyway, and it would prefer that not be the case. In a statement provided to The Wall Street Journal, YouTube says, "Reducing data charges can be good for users, but it doesn’t justify throttling all video services, especially without explicit user consent."
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Techiest Super Bowl ever: Silicon Valley's stadium girds for the big game

Techiest Super Bowl ever: Silicon Valley's stadium girds for the big game | Mobile Video Challenges Worldwide | Scoop.it

Levi's Stadium has been in beta since it opened a year and a half ago.

After all, the National Football League's newest venue has so far hosted only a couple of subpar seasons of San Francisco 49ers football.

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Mobile video advertising to hit $159BN by 2018

Mobile video advertising to hit $159BN by 2018 | Mobile Video Challenges Worldwide | Scoop.it
viewability is considered the most important factor in the success of a video ad, with audience targeting coming in second. Typically, ad buyers across the industry create video advertising campaigns with 50% to 100% viewability. The most common viewability rate seen by the media brand’s ad buyers and publishing partners was an average of 65% to 74%.
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Verizon Go90: ‘Now The Real Work Begins’

Verizon Go90: ‘Now The Real Work Begins’ | Mobile Video Challenges Worldwide | Scoop.it

Verizon product development pro Imran Maskatia said it best in a congratulatory Twitter post this afternoon for colleagues who helped put together the company’s new Go90 video service. “Now the real work begins!”

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Comcast launches Watchable video service on cable, iOS, and the web

Comcast just announced the launch of its Watchable video streaming service we first learned about last month. The free, ad-supported app, now available on iOS, the web, and Comcast’s X1 set-top...
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AOL offers Publicis Groupe exclusive first access to Go90 mobile TV platform

Verizon's AOL and Publicis Groupe have unveiled plans for a free, mobile-first internet TV service in a bid to capture younger audiences.
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Vodafone Spain Tests LTE Broadcast Technology with Huawei

Vodafone Spain Tests LTE Broadcast Technology with Huawei | Mobile Video Challenges Worldwide | Scoop.it

Vodafone Spain and Chinese telecoms manufacturer Huawei recently carried out a trial for Long Term Evolution (LTE) broadcast evolved multimedia broadcast multicast services (eMBMS) technology, allowing distribution of multimedia content to an unlimited number of users by reusing the existing 4G network.

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LTE subscriber base surges 151% in Q1 2015 to 653 mn: Ovum

LTE subscriber base surges 151% in Q1 2015 to 653 mn: Ovum | Mobile Video Challenges Worldwide | Scoop.it

LTE 4G subscriber base grew 151 percent to nearly 635 million connections worldwide in the first quarter of 2015.

Claude Seyrat's insight:

Nice summary of the LTE Market.

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EE ramps up LTE Broadcast efforts

EE ramps up LTE Broadcast efforts | Mobile Video Challenges Worldwide | Scoop.it
UK operator EE is gearing up to push its LTE Broadcast service live after a successful trial at Wembley Stadium last weekend, predicting that by 2019 the technology will be the sole driver of live TV content delivered over its network.
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What can Yahoo's online video assets do for Verizon?

What can Yahoo's online video assets do for Verizon? | Mobile Video Challenges Worldwide | Scoop.it
Verizon would roll Yahoo's video assets in with AOL, the unit that until its purchase last May was a direct competitor to Yahoo. But what benefits could Yahoo's assets provide to Verizon's video strategy? Which ones would be redundant?
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AT&T, Verizon Hit Accelerator on Toll-Free Content

AT&T, Verizon Hit Accelerator on Toll-Free Content | Mobile Video Challenges Worldwide | Scoop.it
Less than 24 hours after AT&T chief Randall Stephenson confirmed that the telecom giant will use sponsored data deals to market new video products, rival Verizon unveiled the blueprint for a toll-free content service in a parent application obtained by The Donohue Report.

While sponsored data services appear to be on the horizon, AT&T and Verizon continue to face challenges signing contracts with content owners and marketers for programming that could be distributed through mobile devices and IP-connected TVs.

“We are doing a lot of work right now on how we come to market. We have not announced any plans but I think it would be reasonable to assume sponsored data would be a part of how our customers would take advantage of this kind of content library,” Stephenson told analysts Monday on AT&T’s fourth-quarter earnings call.

A Verizon patent application published on Tuesday contains images of a user interface that could be used to pitch toll-free content to subscribers, including movies that could be viewed and purchased without incurring data charges.
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Cisco sees mobile traffic growing 8X by 2020, with video making up 75%

Cisco sees mobile traffic growing 8X by 2020, with video making up 75% | Mobile Video Challenges Worldwide | Scoop.it
And, according to Cisco’s Visual Networking Index (VNI) Global Mobile Data Traffic Forecast (2015 to 2020), mobile traffic is expected to grow nearly 8X by 2020, a compound annual growth rate (CAGR) of 53%. In 2015, monthly mobile traffic measured 3.7 exabytes, up from 2.1 exabytes in 2014. By decade’s end, that number is expected to surpass 30.6 exabytes per month.

Expanding 4G mobile networks handled an increasing amount of that traffic, exceeding 3G traffic for the first time last year, and is on pace to make up more than half of all global mobile traffic this year as more operators globally switch to the more capable technology.
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Huawei, Expway partner for video quality standardisation

Huawei, Expway partner for video quality standardisation | Mobile Video Challenges Worldwide | Scoop.it

Huawei is partnering with wireless multicast specialist Expway to form a joint working group to promote standardisation of end user video experience, with a specific focus on improving the quality of mobile video. The pair say the partnership ushers in a new era for the video industry.


According to the cooperation agreement, Huawei and Expway will focus on and promote the development of the U-vMOS, standard for video experience objectives and evaluation. The standard is based on total user experience, which includes a comprehensive quantitative assessment of video quality, interactive experience and viewing experience. The video service quality and user experience can be reflected visually, and can also support rapid location of network problems and continuous optimisation of content sources.


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Why Mobile Video (Advertising) Will Eat The World - Forbes

Why Mobile Video (Advertising) Will Eat The World - Forbes | Mobile Video Challenges Worldwide | Scoop.it
Borrowing from the title of the milestone presentation Mobile is Eating the World (given by mobile analyst and authority Benedict Evans at Andreessen Horowitz’s Tech Summit 2014) is the best way to describe how mobile video—powered by mobile programmatic—is poised to rock the digital world in 2016. Top line numbers show mobile video viewing is already eating into desktop’s leading share of video views. It’s a migration that can be attributed to the advance of high-speed 4G mobile networks that reduce latency, making mobile video accessible and enjoyable for more consumers in more markets.

In the U.S. alone, research firm eMarketer reports, one in three consumers watch video on their mobile devices, which means watching video on mobile is already more common than using devices to listen to music. There’s also mounting evidence that people who watch video on their smartphone are giving it their full attention.
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Spotify launches video shows on iPhone and Android

Spotify launches video shows on iPhone and Android | Mobile Video Challenges Worldwide | Scoop.it

True to yesterday's report, Spotify has just launched its video channel with content from ESPN, Comedy Central, MTV, BBC, Vice News, Slate, and others. On both Android and iOS, you can get to...

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T-Mobile’s Un-carrier X rumored to focus on streaming video

T-Mobile’s Un-carrier X rumored to focus on streaming video | Mobile Video Challenges Worldwide | Scoop.it

Streaming movies from Netflix and HBO is likely going to be much more data intensive than streaming music, which might lead some to raise concerns about the quality of the service. T-Mobile has advertised its network as being “designed data-strong."

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Chromecast is Google's hugely successful Trojan Horse into your home

Google's secret weapon for getting inside our homes and deeper within the fabric of our daily lives is not smart appliance maker Nest or even its ubiquitous Android operating system. It's a $35 HDMI stick that lets everybody else in the tech industry do all the hard work. The Chromecast, which Google refreshed today with a 2.0 version for video and a new device solely for audio streaming, has sold 20 million units since 2013. And the expanded product family is poised to continue sucking up key infrastructure in the home media system thanks to its low-cost and ever-expanding feature set, which now includes Spotify support and universal search.

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YouTube gears up for subscription launch

YouTube gears up for subscription launch | Mobile Video Challenges Worldwide | Scoop.it
YouTube is reportedly gearing up to launch its much-speculated about subscription service in the US, after prompting content owners to agree to new site licensing terms.

According to a letter to YouTube content creators, which was published in full by tech site Re/code, YouTube is planning to roll out an ad-free version of the video service for a monthly fee, with the new service terms to kick in by the end of next month.

“This service will create a new source of revenue over time that supplements your advertising revenue. That’s why an overwhelming majority of our partners – representing over 95% of YouTube watch time – have asked for and signed up for this service,” said YouTube in the letter.

The video service asked its content makers to update their agreement to reflect the updated ad-free terms, and said that if anyone doesn’t follow the prompts to do so by October 22 their videos will “no longer be available for public display or monetisation in the United States.”

“We believe these new terms will greatly strengthen our partnership for the future. We went through a similar process three years ago when we began distributing and monetising your content on mobile devices. Today, mobile represents over half of all watch time and mobile revenue is up 2x in just the last year,” said YouTube.

“Just as with mobile, we’re confident this latest update will excite your fans and generate a previously untapped, additional source of revenue for you.”

The latest information comes after YouTube sent an initial letter to content owners in April, confirming plans for an ad-free version of YouTube that users will be able access by paying a monthly fee.  At the time, tech site The Verge reported that YouTube will charge users roughly US$10 (€9) per month and launch the feature in the next few months.

YouTube CEO Susan Wojcicki first hinted at YouTube’s subscription plans at a conference in the US last October, when she said that while YouTube’s ad-supported approach has allowed it to build massive scale, “there’s going to be a point where people don’t want to see the ads.”

Without going into details, Wojcicki said at the time that YouTube was “thinking about how to give users options” and said that giving users the choice to either watch ads or pay a fee was “an interesting model.”

Via Patrick Lopez
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Patrick Lopez's curator insight, September 29, 2015 8:29 AM

That would be the third attempt in as many years to try and monetize the free service...

Experience so far shows that users are ready to put up with some annoyance (advertising, sub-optimal quality,...) for a free service but need to be really emotionally invested to make the transition to a paid service.

I doubt that paying just to not have advertising will be a winning value proposition.

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More Details about Verizon’s Internet TV Service Surface

More Details about Verizon’s Internet TV Service Surface | Mobile Video Challenges Worldwide | Scoop.it
Verizon’s late-arriving mobile Internet TV service will be called “Go90,” and will offer full TV episodes from certain networks, music videos and exclusive short-form content to viewers to stream to mobile devices.
Claude Seyrat's insight:

"Shammo hinted the LTE Broadcast will be an important feature in the Internet TV service."

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Why Move to ATSC 3.0?

Why Move to ATSC 3.0? | Mobile Video Challenges Worldwide | Scoop.it
Why move to ATSC 3.0? There are many answers to that question, and the hundreds of people who attended the annual ATSC Broadcast Television Conference and ATSC 3.0 Boot Camp earlier this month came away with new insights about how broadcasters will reach tomorrow’s audience hungry for local news, emergency alerts, favorite shows, and a seamless experience that merges broadcasting with the Internet.
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Could LTE Broadcast Technology Supersede Over-the-Air Broadcasting?

Could LTE Broadcast Technology Supersede Over-the-Air Broadcasting? | Mobile Video Challenges Worldwide | Scoop.it
I’ve finally been ‘brought up to speed’ regarding a technology that, frankly, scares me
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Apple Wants Local TV in Its Web TV Service, Which Could Lead to Delays

Apple Wants Local TV in Its Web TV Service, Which Could Lead to Delays | Mobile Video Challenges Worldwide | Scoop.it
If Apple launches a TV service, it won’t be the first company to offer TV subscriptions over the Web. But it wants to offer at least one thing rivals don’t have: Widespread access to live programming from local TV stations.

Industry executives familiar with Apple’s plans say the company wants to provide customers in cities around the U.S. with programming from their local broadcast stations. That would distinguish Apple’s planned offering from those already available from Sony and Dish’s Sling, which to date have only offered local programming in a handful of cities, or none at all.

Apple’s ambitions have complicated its negotiations with the broadcast TV networks, because most broadcasters don’t own all their local stations, and have an affiliate, or franchise system.
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